The effrontery of an outrageous title has rarely stung so. Better’n peanut butter? I would double italicize that if modern technology allowed it. Let’s ask ourselves, what could possibly be better than peanut butter? Aside, of course, from Cookie Butter, Mango, really good, small-batch organic peanut butters, the love of a good woman, etc.
Okay, so a lot of things are better. But those aren’t fair comparisons. They are the kings of their own circle. Better’n Peanut Butter is putting itself up against the heavy weights of the mass produced big brands – the “PB” in PBn’J. That’s some beloved stuff right there. I mean, seriously, people belove the hell out of their Skippy and Jif. This is what we’re all grew up with for Christ’s sake, talk about locked-in phenomenon, talk about nostalgia value. If you’re going up against that, and you’re coming out the gate with the cocky strut of a name “Better’n Peanut Butter”, you’d better be able to back up that claim.
And guess what, they can. Better’n Peanut Butter is incredibly delicious, delicious in that eye opening sort of way that makes you regret all those years wasted. I can’t say how they’ve done it. My best guess is that an Arthur C. Clarkian Monolith descended among the peanut butter and evolved it to a higher level, or perhaps the lazy bastards at Jif never bothered to try adding tapioca syrup to the crap they’ve been peddling.
Other strange and intriguing ingredients that set this wondrous emollient apart are dehydrated cane juice, rice syrup, and annatto. Do these ingredients put you off of this product? Do you think you will never leave a brand like Skippy that is basically nothing but peanuts, sugar and oil? Than there is no hope for you in this big crazy world. Did I mention that Better’n Peanut Butter has 85% less fat, 40% less calories than leading brands, is all natural and preservative free? Because it does.
There’s nothing else I can really say at this point and, in fact, the will to do so is fading. I believe I will help myself to some more of that luscious creamy spread.
Would I Recommend It: Dear god, yes.
Would I But It Again: I’ll never stop buying it.
Final Synopsis: Peanut butter that’s better than peanut butter. ’nuff said.