Continuing my foray into the popular world of Serbian/Bulgarian/Macedonian food stuffs comes Trader Joe’s Eggplant and Garlic Spread. Unlike its very close cousin and shelf neighbor, TJ’s Red Pepper Spread with Eggplant and Garlic, this condiment is hands-down delicious – like a thick, savory pasta sauce made with eggplant rather than tomato.
I got into this already with the craptacular ajvar, and I don’t want to kill it all over agian here, but TJ’s is really wrecking their own house with these name games. These two products, Trader Joe’s Eggplant and Garlic Spread (with peppers) and Trader Joe’s Red Pepper Spread with Eggplant and Garlic, could not be positioned to confuse the casual shopper more. One delicious, one awful, both Bulgarian, of similar packaging and nearly identical names. It’s like having an evil twin and a good twin and naming one George T. Riley and the other George D. Riley. What’s that? Did you say T. Riley? You did? Well too late, because now I’m dead and/or my chicken tastes awful.
Let’s rectify the situation right here – this product, like it’s compatriot, is proudly Bulgarian, and is known in that country as ljutenica. The name might roll off the tongue, but it’s hard to say what exactly a proper ljutenica is supposed to taste like. As with many folk foods (kimchi, etc) it’s taste, consistency and composition varies widely between households. Some are much spicier than cousin ajvar, some sweeter, and so on. This ljutenica is actually milder and more savory. Whatever it was that Trader Joe’s did to its red pepper spread to make it so they avoided it here – nothing harsh or mealy comes through from the garlic or eggplant. Instead, both blend together with the fefferoni pepper to make an intriguing new taste – a full-bodied, broad, tongue-pleasing taste. It is somewhat salty, but not overly so, and very slightly piquant. It worked excellently for me as a condiment for chicken dishes, vegetables and meatballs.
How this ljutenica stacks up against the real Bulgarian stuff I couldn’t venture to say – and if any Eastern Europeans out there want to weigh in please do so – but I personally couldn’t be happier with what I’ve got. If ajvar threatened to turn me against Bulgarian condiments, this spread has rectified all wounds.
Would I Recommend It: Yes – try it with your chicken or pasta, or slathered on bread and topped with goat cheese.
Would I Buy It Again: I already killed my first jar, so it’s pretty likely I will.
Final Synopsis: A ljutenica that will do you well from Sofia to the Black Sea.