Trader Joe’s Triple Ginger BrewPosted: December 19, 2013
Oh wow – just wow. I think I may have dreamed of something like Trader Joe’s Triple Ginger Brew at some point, but never did I imagine it would be made a reality. A strange but non-alcoholic beverage, bottled in a giant, green glass jug with the sort of stoppered cork that makes you feel like an old timey sailor, sold at rock bottom prices? There was no way I wasn’t buying this the second I laid eye on it.
Even better, if Trader Joe’s marketing copy is to be believed, this was a product that they felt compelled to make from scratch. On their website, Trader Joe’s states that they simply could not find a drink with enough ginger in it to suit their tastes, so they made their own. Really? Out of all the outlandish products that people might hypothetically be hankering for (pizza bagels the size of a real pizza, ice cream sundae pies, etc) TJ’s decided to hitch their horses to a Triple Ginger Brew? Now that’s a level of unorthodox thinking that I can really get behind.
While I certainly like that Trader Joe’s went and threw the word “brew” in there, what we’re basically talking about here is a ginger ale. A super intense ginger ale that comes in a giant, re-corkable jug, but a ginger ale nonetheless.
Look, I’ll level with you there, they had me at the bottle. It didn’t matter what they put in there, – super intense ginger ale, regular ginger ale, a different type of ginger ale – anything, I was going to buy it. A bottle with such cool, classic styling just doesn’t come along every day. Owning a bottle like this is like getting an honorary degree in Cool from Rad University. Basically, I would recommend you buy this product on strength of the bottle alone.
The fact that a tasty beverage can be found in the bottle is really just icing on the cake for me. I say “can be” found, because you opinions on this brew are based entirely on your fondness for ginger. I really like ginger. I always put extra ginger on my plate at sushi restaurants, I sometimes buy crystallized ginger to snack on, and when offered a choice between a ginger snap and a thin mint I’ll take the ginger snap every time.
In other words, when Trader Joe’s set out to make a super gingery brew, I was basically the target demographic. On the other hand, if you hate ginger and the thought of it makes you gag, you might want to consider not buying this product all that often.
For ginger fans, there’s a lot to love about this drink. What’s particularly nice, is that they upped the ginger flavor, not the sugar, so unlike some other ginger ales on the market, it’s quite mild. This really lets the ginger come to the fore or, more accurately, the rear. A gulp of triple ginger brew rolls quite easily across the tongue, only to light up the back of the throat and tongue with that warm, tingling, searing feeling.
In terms of potency, the brew is almost as strong as Reed’s very potent Jamaican-style Extra Ginger Brew, although it should be noted that Trader Joe’s bottles theirs in 750ml bottles which, at the price of only $2.99, makes it the clear winner – no matter how strong you like your ginger ale. In my opinion, the bottle alone is worth at least that much.
Would I Recommend It: Yes, if for the bottle alone.
Would I Buy It Again: I might step out for some right now.
Final Synopsis: Super strong ginger ale in a super cool bottle.