Wow, guys – I could not have been more shocked when I saw Trader Joe’s Matcha Green Tea Latte Mix on the shelf the other day. There it was, just as I had envisioned it, the elegant solution I had lambasted TJ’s for overlooking the first time around.
If you missed it, Trader Joe’s first take on powdered green tea mix was the oh-so-close-but-oh-so-very-far Tropical Sweetened Matcha Green Tea Mix. It was a perfectly serviceable instant tea mix, ruined beyond the point of salvage by the addition of indefinably generic “tropical” flavors that were cloyingly sweet and rather revolting. This time around, it looked like Trader Joe’s decided to leave out the “tropical” and the “sweetened” and just give us a elegant, refined, affordable tin of instant matcha green tea.
Or did they?
The sad fact is, we have been duped again. At least TJ”s “tropical sweetened matcha” sounded unappealing. This new Matcha Green Tea Latte sounds and looks delightful, then it kicks you in the butt and pees in your mouth.
Where Joe went wrong the first time around was with the heaping spoonfuls of sugar they ladled into the otherwise refined and subtle green tea mix. For some reason, they decided to do the exact same thing again. Let’s check out the label: ingredient number one, cane sugar. In this case, that means a hefty 18 grams of sugar per three tablespoon serving.
“Oh, only eighteen?” I think I hear someone saying, “Well that’s not so bad, is it?” Oh, I don’t know, why don’t we compare that to an equal quantity of pure sugar. Three tablespoons of 100% golden brown cane sugar weighs in at 28 grams of sugar. We can do a little bit of factoring and determine that our matcha mix is about 66% sugar, and 33% tea and other stuff. That other stuff, by the way, shouldn’t be overlooked either. Of our remaining 33%, “tea” places third behind two other ingredients – coconut oil (#2) and good old fashioned maltodextrin (#3).
As long as we’re hanging out back here in the nutrition facts, we might cast an eye to the calorie content. There are 105 calories in 3 tablespoons of pure sugar, and 160 calories in 3 tablespoons of TJ’s matcha mix. How’d they manage to be more caloric than pure sugar? Why, with all the added fat of course – 10% of your daily fat in take in each serving. “What’s fat doing in my powdered tea mix”” you might very reasonably be wondering. Why, ruining it of course!
When Trader Joe’s left the word “sweetened” out of the product name, I foolishly assumed that it wouldn’t be sweetened. My mistake. What I should have been focusing on instead was the word “latte” which slipped in there. A latte, as we all know, is a beverage that has been mixed with milk – usually frothy, steamed milk, but in this day and age it gets applied rather more liberally than that. For instance, Trader Joe’s is using it here to refer to powdered milk mixed with sodium caseinate, a milk protein derivative. Technically, infinite shelf life powdered milk substitute counts as real milk. In reality, however, your green tea latte will taste less like a real latte and much more like tea with a whole ton of non-dairy creamer dumped all over it.
Overall Trader Joe’s Matcha Green Tea Latte Mix is just a rather unappealing product. I’ve said it before, and I’ll say it again – there’s plenty of room out there for a simple powdered green tea mix, and deep down under all the nonsense at play here there’s a core of a nice matcha. Unfortunately it’s adulterated beyond the point of wasting your time or money on.
Trader Joe’s, I’m not sure who’s asking for this, but please stop listening to them.
Would I Recommend It: No, please don’t encourage Trader Joe’s to do this again.
Would I Buy It Again: Maybe as a gift for someone I wish ill upon.
Final Synopsis: A perfectly good green tea mix – ruined by too much sugar and artificial creamer.