Trader Joe’s French Market Sparkling French Berry LemonadePosted: April 22, 2014
I really had no choice but to pick up Trader Joe’s French Market Sparkling French Berry Lemonade. Who could resist such a coy little bottle? Everything about this drink is designed to attract – from the sweeping curves of the bottle, to the cheery, blush colored drink, to the fanciful, inset labeling.
Once it’s caught your eye, once you’ve seen that this is not just lemonade, not just sparkling lemonade, but “French Berry” sparkling lemonade, well sir, you’re probably more than just a little bit intrigued. And that’s where the god damn geniuses over there at the Trader Joe’s Marketing department get you. Contrary to every other TJ product on the shelves, there’s not one word of explanation on the whole bottle. Nothing more than a nutrition label, a very elegant “refrigerate after opening”, and a tiny “product of France” notice, tucked away in one corner. Even the Trader Joe’s hand lotion has about a paragraph justifying its folksy existence to the world. All of that, and you’re not going to offer one word of explanation about what the hell a “french berry” is? My curiosity was piqued.
What you’ll find in this bottle is a truly delightful taste of bottled summertime pleasure. Sparkling fruit juices are by no means rare in this world. Martinelli’s, the unstoppable juggernaut of seasonal apple juice, is the most visible player, but they aren’t alone (as we saw with Ace Pumpkin Cider). What is rare, however, is a really well done carbonated fruit juice. Most, and Martinelli’s really comes to mind here, just decide to make the thing cloyingly sweet and call it a day. It takes a little bit of moxie and character to say to yourself, “Why can’t a sparkling fruit juice aspire to nuance and complexity?”
Let’s begin with the basics. When you get a bottle of Trader Joe’s French Market lemonade, you shouldn’t expect lemonade like Minute Maid likes to make. Outside of America, lemonade takes on strange and different meaning. In France, it happens to mean carbonated, lemon-flavored, clear sodas – including drinks like Sprite and 7-up – and by no mean’s including anything actually made from squeezed lemons, unless you’ve canned or bottled and carbonated it. That’s what Trader Joe’s have given us here in the form of a delightfully fizzy, tickle-your-nose style bottled drink. This French lemonade is also much less citrus-y than you might expect if you were raised on the pucker-your lips, homemade stuff. This sparkling lemonade has citrus notes that emerge from between the bubbles, tingling and buzzing the tongue lightly, but never approaching anything like sour.
Lemonade get even crazier the farther you get from central Europe. In Ireland, for example, they have three types of “lemonade”: clear, green and red. And if that hasn’t already terrified you into never leaving the country again, you might enjoy one of the fine salted lemonades of South East Asia.
Where Trader Joe’s Sparkling Lemonade really stands on it’s own, however, is in the light and fruity berry notes that infuse it. Subtle, mellow notes of strawberry lay over the light lemon flavor. With all the other flavors going on, plus the bubbles, the strawberry hardly tastes like strawberry at all, but simply a more general mixed berry taste. Nevertheless, it’s tasty, light and refereshing – not heavy and artificial like a lot of strawberry lemonades out there.
Wait a minute, strawberry? Where’s our eponymous “French Berry”, if that is in fact such a thing? Is it even used in this drink?
No, and yes, are your answers respectively. The french berry is indeed a real berry, but no french berry comes close to having a part in this “French Berry Lemonade”. The french berry is known by several names, among them “persian berry” and “avignon berry”, and is shockingly hard to uncover information about online. Despite it’s alluring appellations, the french berry is nothing more than the inedible fruit of an unexceptional buckthorn bush. It’s sole claim to fame, so far as I was able to uncover, is that medieval scribes used it to make a variety of dyes out of. What does that have to do with sparkling lemonade? Nothing. I expect that it was simply stuck on here because it sounds so much fancier than “strawberry”.
Weird naming conventions aside, this is still a fabulous summertime libation, pleasing to all the senses. What are the wages of enjoying such levity? About 130 calories a cup, and a 31 grams of sugar. That’s not all that bad for a full calorie soft drink, just be sure to enjoy your lovely tipples in moderation.
Would I Recommend It: Sure, this is a great alternative to normal soda and perfect picnic accompaniment.
Would I Buy It Again: Yes, I’m looking forward to it.
Final Synopsis: A not too sweet, and very tasty, sparkling strawberry lemonade.