Trader Joe’s Masters the Art of… Coq au VinPosted: September 23, 2014
Trader Joe’s can be obtuse, playful, or even boastful with their product names – but Trader Joe’s masters the art of coq au vin is the first time they’ve gotten downright cocky with it. You’ve got to have a pretty big opinion of yourself to unironically declare that you’ve mastered any art. Add to that the affectation of the little ellipses, and they’re making quite the statement. In fact, that ellipses is quite the little touch. You might think, if you saw a title like that, that Trader Joe’s has a whole line of “Master’s the Art of…” products. As far as I can tell, however, this is the only Trader Joe’s Master’s the Art of…. product on the shelves. That, my friends, is worth double pretention points.
Of course, the difference between pretention and genius is whether you can deliver on your promises. So the question is – has TJ really managed to master this classic French dish.
Coq au vin is that all-time classic of French cuisine that everyone should know how to cook – and no one had ever heard of 50 years ago. An enduring rustic dish of the French countryside since time out of mind, coq au vin was unknown out of France until the advent of Julia Childs. Everyone’s favorite TV chef brought the dish with her when she returned from her time at Le Cordon Bleu, taking its straightforward, honest recipe and making it her signature dish.
Coq au vin is what it sounds like, cock served in a wine sauce. Of course, no one uses rooster any more, that being left to the poor farmer’s of yesteryear. Nowadays, the dish is made exclusively with chicken, which is stewed in a robust red wine with button mushrooms, pearl onions and perhaps fatty pork belly (lardon), garlic and some other vegetables. Originally the dish was meant as a simple way to tenderize the otherwise too tough to eat meat of an old rooster for a nice meal and it’s the simplicty of the dish that made it catch on in such a big way.
Trader Joe’s variation is faithful to the original imaginng of the dish. It comes frozen in a huge chunk of roux and chicken that can either be cooked on the stove, or microwaved to make the classic easy-to-cook dish even easier. After ten minutes in the microwave, it comes out piping hot in it’s little black tray – an island of chicken in a sea of bubbling sauce. While the presentation may not quite be there, the taste is. The chicken is tender, and gives way easily to the fork – surprisingly wonderful for frozen chicken. The sauce, is good as well, thick and loaded with vegetabels, and not short on the wine either. Although it’s a thick and savory sauce the crispness of the wine cuts through the heavier cloying taste of the sauce leaving the dish tasting lighter rather an heavier. TJ’s doesn’t skimp on the veggies, loading up the sauce with pearl onions and sliced mushroom.
Trader Joe’s must really love this sauce, because they include a ton of it – like their Chicken Piccata, the sauce outweighs the chicken at 2:1.
So is this mastery or coq au vin? Do they beat Julia Childs at her own game? I wouldn’t go that far. It’s a good, quick meal, the chicken is tasty and the sauce is rich, but it also costs $7.00. For less than that price, Trader Joe’ s has a variety of other dishes that are just as good, or better. If you’re looking for a good chicken dish, you could try the Kung Pao or Cacciatore as easily as this and save a few bucks.
If you’re looking for an excellent coq au vin, my suggestion is pick up a copy of the Art of Cooking and go for it yourself.
Would I Recommend It: I guess so. It’s a little pricey for an average dish.
Would I Buy It Again: Probably not.
Final Synopsis: A good coq au vin, but probably not better than you could do yourself.