Just a quick post today to talk about Trader Joe’s Sriracha Potato Chips. After really bringing down the hammer about Trader Joe’s underwhelming Ghost Pepper Potato Chips, I was surprised to see that they immediately doubled down and released another spicy potato chip.
|What it is:||Mildly spicy, tangy potato chips.|
|Price:||$2.29 for an 8 oz. bag|
|Worth it:||Yes, these are great to snack on.|
Obviously that raised too many questions to avoid picking it up. Would this chip actually be spicy? Even if it wasn’t, would it still be spicier than the Ghost Pepper chip? Would it capture Trader Joe’s uniquely tangy take on Srircha sauce?
The answer to all these questions is a firm yes. While I can think of a dozen brands off the top of my head that are much spicier than these, they are at least spicy enough to actually make it into the “Spicy” category – even if it’s only under the heading for “Mild”.
These chips actually manage to be a little spicier than their disappointingly mild Ghost Pepper brethren, and they do so delightfully – replicating the full, zippy flavor profile of Trader Joe’s Sriracha Hot Sauce. While that hot sauce is far milder than the more widely known Hoy Fong Rooster Sauce, it makes up for it by actually being flavorful – a tasty, vinegary-blend of all sorts of spices. That same flavor is replicated in miniature on these chips, making them a pleasure to munch on. That’s much better than the dull exercise that eating the Ghost Pepper chips ended up being.
In fact, that vinegary, spicy side of the sriracha sauce makes these chips taste more like a hybrid between Salt & Vinegar chips and Jalapeno chips than a simple spicy chip – something I’ve never had before.
The better flavor of these chips also helped me to appreciate the great waffle-cut texture of these kettle-baked chips. Thick, crispy and big, these chips stay crunchy and hold up in dips remarkably well – certainly far better than your run-of-the-mill Lays would.
That, plus the fact that they aren’t saddled with trying to fill impossibly large shoes (as was the case with the ghost pepper chips) made them pretty damn enjoyable.
Looking at these Sriracha chips alongside the Ghost Pepper chips actually made me wonder if this isn’t all some marketing scheme gone wrong. Is it possible that the “Ghost Pepper” chips were simply supposed to be the “Plain” variety of potato chip – laying the ground work for more interesting flavors, like this Srircha variety. Did the marketers find themselves struggling with a mental block, unable to conjure up a tasty sounding way to pitch bland, barely spicy chips? Did they panic? Was the product rushed out, some executive making the decision to stick “Ghost Pepper” on the label, hoping all would be forgiven when the more flavorful varieties were rolled out?
Extremely likely – in this blogger’s opinion. Watch out, you shadowy figures of the Trader Joe’s Marketing Department…I’m on to you.
Would I Recommend Them: Yes, they’re good if you’re looking for something not too spicy.
Would I Buy Them Again: Yes – these are some of my favorite chips I’ve had at TJ’s.
Final Synopsis: Crispy potato chips that faithfully capture the tang of Trader Joe’s Sriracha sauce.