Holy cow – what? Trader Joe’s Rosemary and Thyme Maple Toffee Sunflower Seeds? Wait, Seriously?
Every time – every time – I see something like this from Trader Joe’s I think to myself, “We’ll this is it – Trader Joe’s has gone as crazy as they possibly can.” Surely we won’t be seeing anything as crazy as partially popped popcorn kernels again. Or fried broccoli. Or a BBQ rub made from coffee grounds. And yet here we are – holding a bag of sunflower seeds in our hands, sunflower seeds that have been seasoned with rosemary, thyme and maple syrup. That’s really what these are – no tricks. Here’s the product copy, straight from the website:
“We took great care with our supplier to balance the natural herb flavors of rosemary and thyme with salt. Next, the seasoned seeds are coated in a mixture of maple syrup and salted butter, just before they are fire-roasted in small batches.”
Look at that, just look at that – you can practically hear the desperation of the copy writer as he strains himself to sound casually breezy. The struggle as he tries to convey that this is just some toffee and rosemary and whatever, no big deal – while he knows perfectly well that he’s never once in his life even heard of anyone doing this to any food product, let alone sunflower seeds.
I don’t know – maybe it’s me. Maybe I’m the one who’s gone crazy because I’ll tell you this much right now – these rosemary, thyme and toffee seeds are actually pretty good. Could a sane man dare utter that sentence? That very excellent question is beyond the scope of this blog post…all I can say right now is that Trader Joe’s is as skillful as they are brazenly daring. How else could you explain the delicately balanced mixture of spices, sugar and seeds that makes these snacks compulsively snackable?
I don’t know about you, but when I think rosemary I’m thinking, like, Rosemary Chicken levels of rosemary. BAM!-in-your-face, yup-that’s-rosemary, levels of rosemary. Trader Joe’s has been very careful not to give us that sort of rosemary here. There’s a bit more rosemary than salt on these seeds, but not by much. It’s just a hint of rosemary, along with an even more subdued touch of thyme, that you’ll taste behind the sweet and warm taste of crispy toffee.
If you think about these sunflower seeds as toffee-coated candied sunflower seeds, you’re on the right track. A handful of crunchy, sugary, maple toffee is what you’re going to mainly taste when you pop these in your mouth, followed by the familiar mildness of sunflower seeds, and only then will you notice the subtle but persistent touch of these two herbs, rosemary and thyme, which lingers long after the sweetness has faded. The seeds benefits from the light touch, and they’re easy to munch down, but in the end it’s still a strange taste that takes some getting used to.
Why Trader Joe’s even bothered to put rosemary and thyme in this mix at all, I don’t know. It seems like the logical move would’ve been to do something like cinnamon and nutmeg, or just to keep the herbs out of it all together. As it stands, this makes for a weird snack. Sweet and savory tastes rarely mesh well – and while these sunflower seeds are pretty good, the tastes ultimately clash more than harmonize.
Trader Joe’s has presented us with an intriguing new combination of flavors with these sunflower seeds, but it fails to make a persuasive case for its own existence.
Would I Recommend It: I wouldn’t – while they’re not bad, they’re probably too idiosyncratic to really catch on.
Would I Buy It Again: I really doubt it. They get points for daring though.
Final Synopsis: Candied sunflower seeds with just enough rosemary and thyme to make them weird.
I should develop a special Star of Excellence to award for the best products at Trader Joe’s. I won’t because, you know, eh – life, but if I did I would not hesitate to award it to Trader Joe’s Grilled Balsamic Vinegar and Rosemary Chicken.
How did they do this?! It’s astounding – there it is, a big hunk of cold chicken sitting in a little cheap, plastic bin sealed by a flimsy bit of plastic, basting in a dubious looking dark fluid, packaged with an actual twig, sitting in the refrigerated section between shapeless strips of sliced turkey and uninspiring lasagnas. How could this thing, this ordinary thing, be very good? Maybe it could be not bad, maybe it could even be decent, but there’s no way it’s going to be exceptional, right?
Goddamit people! This is what I’m tell you – it is exceptional. I don’t know how the mighty food wizards at TJ’s did it again, but they did it again. They took a cheap chunk of sub $5.00 chicken, the same thing you’ve been sold a 1,000 literal times – at grocery stores, in restuarants, in fast food bags, frozen, grilled, broiled, boiled, cubed, chopped and pathetically garnished in a myriad ways. An no one has ever done it right. No one has cared enough to do it right. No CEO has ever thundered, “You know that chicken with the low profit margin, the one people will buy regardless? I want you to work around the clock until it is goddamn delicious!”
TJ is smashing through this wall of mediocre chicken with his own two bare fists, showering the promised land beyond with wobbly breasts. “NOOOOO MOOOOOORE!” he screams, hurling his besprigged packages to the benighted populous. “HAVE GOOOOOOD CHIIIIIIIIICKEN!”
Look, let’s really get into this.
This chicken, a hefty 12 oz breast, is redolent of fragrant rosemary and lightly infused with the delicious tang of a balsamic vinegar marinade. The basic nature of it’s ingredients only serves to magnifies Trader Joe’s own glory and to further rebuke everyone else in the world. This is an easy recipe guys! Everyone could be doing this!
Balsamic vinegar and rosemary have a long history of working together with chicken, and for good reason. Here they bring a nice, considered touch to the dish, balanced in every dimension – neither too acidic or too musty, too watery or too weak. The sauce is so good you’ll be tempted to lap it up after – and it makes the marinated chicken a taste sensation whether it’s eaten cold and dripping in it’s own juices, or hot and sweaty. Oh, and by the way, that twig in there? Well, as you probably guessed, that’s an actual spring of rosemary packaged in for good measure. The country-side notes of the rosemary sing along with the tasty tang of the balsamic in this very low fat, very healthy dish. Like Trader Joe’s Stuffed Red Peppers, I’m drawn back to it time and time again.
In other words, if you’re stuck in a bad chicken rut, you can’t go wrong with this chunk of clucker.
Would I Recommend It: Yeah, I like this one.
Would I Buy It Again: Weekly.
Final Synopsis: Proof that incredible eats can be found for under $5.00 in a cheap plastic tray.