Trader Joe’s Beet Hummus
Posted: February 17, 2015 Filed under: Trader Joe's Brand | Tags: 2 stars, Beets, condiment, Hummus, Trader Joe's 20 Comments
Yes, that is edamame hummus you see in the background. No, there is no stopping Trader Joe’s hummus rampage.
Well well, beet hummus – that’s apparently a thing we have now. Beets. Hummus. Beet hummus. Not hummus and beets or but hummus with beets, but hummus made from beets. It’s a real thing and we’re all just going to have to deal with it.
Long time readers of the blog know that I have a bit of a love/hate relationship with beets, or maybe more accurately, I have a self-destructive fascination with beets. Despite referring to them on more than one occasion as tasting like gelatin made with dirt, I nevertheless feel compelled to purchase each new and successively weirder beet product that Trader Joe’s puts out. They’re sort of like my anti-mango.
At any rate, for the above reasons, I picked up this unsettlingly purple tub of ground beet mush to see if it tasted as good as it sounds. The first thing I should clarify is, despite all my ranting and wailing, beets only make up a portion of this hummus. The first ingredient in this hummus, as in all true hummuses, is ground garbanzo beans, aka the chickpea. This has been blended with tahini, olive oil, lemon juice and a few Mediterranean spices – aka the hummus you all know and love. It’s just that on top of this really solid base Trader Joe’s has decided to mix in beets. Tons of beets. And also beet juice.
Can you taste the beets in this hummus, you might be asking? Yes – yes you can absolutely can taste the beets. That potent yet somehow drab beet flavor grabs you by the tongue from the first bite and doesn’t let you forget it. “Beets”, as listed on the label, is the second ingredient – and you will notice it. This is augmented by the addition of beet juice and, in case you didn’t think that was quite enough beet, a hearty handful of extra beet chunks scattered liberally on top. Trader Joe’s apparently went into this one with the goal of ensuring that no one in the world could accuse their beet hummus of not being absolutely chockablock with non-stop beet action.
That said really, there’s nothing wrong with this hummus. It’s a regualar, run of the mill hummus across the board – it just has a bunch of beets in it. That’s really all there is too it, which drives me slightly crazy. It tastes just like ordinary hummus, except that you’ll taste beets when you first put it in your mouth and experience that long, distinctive beet aftertaste. I’m sure that there are some people in the world to whom this is somehow a selling point. If you’ve become bored by Trader Joe’s numerous other hummus offerings, if mere edamame hummus strikes you as humdrum, then this novel, beet-centric take on hummus may be just what you’re looking for.
To me, however, this beet hummus is like getting my car back from the mechanic and being told – “Good news. We’ve fixed everything and it’s running fine – and also we filled up the back seat with spiders.” It’s fine, I just really wish you had avoided taking that extra step.
As I say, I’m sure there are people out there who are excited by the prospect of integrating a root vegetable into their hummus routine. To those people I say go for it, this is the best beet hummus on the shelves. For me, however, I’ll be giving it a wide berth.
The Breakdown
Would I Recommend It: Hypothetically I could recommend this to beet lovers, if ever I meet one.
Would I Buy It Again: Nope.
Final Synopsis: Hummus, but it tastes like beets.
i am both a beet fanatic and a hummus lover and i thought this was awful. it’s almost too wet feeling. bummer!!
I like beets but have no desire to ea beet hummus. I wish I had been in the pitch meeting, though, for this product.
I tried TJ’s new edamame hummus on a whim and it was…not great. Apparently hummus is best left to chickpeas.
I LOVE beets, and even I was underwhelmed by this stuff. It was simply too one-dimensional. I thought about adding some horseradish, but I was too lazy and just tossed it.
I love beets!! My Mom does too. Thanks for sharing!
I really liked this, it was refreshing, differemt, had an additional tangy sweet taste along with traditional hummus. i will buy this again.
Me too!
I liked this, both refreshing tangy and a little sweet. I will buy this again.
I loved your spider analogy. Absolutely hilarious. I just bought this hummus yesterday, even though I’m a major beet hater. There’s a restaurant called Carousel in Glendale, California that makes a fabulous beet hummus. I was hoping the TJ’s version could compete, but like you said, it really doesn’t.
Love, love love it! Delicious! Would love the recipe.
I love both beets and hummus and think TJ has done an excellent job on this one. Will definitely buy again.
I am in LOVE with this hummus and would eat it every day if i could afford it.
I really liked it but it gave me severe indigestion!
Beet lover here! Love the beet hummus and the edamame humus and the and and…
Love beets.
I tried it, loved it and will try it again! Meanwhile, I am going to try and make some from scratch!!!
pls tell me the shelf-life of this product
I love beets! This is the best! I also love artichokes … Wonder if they have that flavor🙂
Why was it discontiunued? We bought it every week and got rave reviews from guests.
This is the BEST beet hummus. The Trader Joe’s in my area stopped carrying it.
I am so sad that I cannot find Beet hummus anymore. I have tried making it but it sure doesn’t come out the same color!