Look, I have to hand it to the product naming team at Trader Joe’s. Sure, in the past I’ve excoriated them over inconsistent and even nonsensical naming schemes. I may have lambasted them for giving products unpronoucable French names, but when it comes down to it, they’re basically geniuses and I love them.
|What it is:||Sweet pumpkin filling in a cereal bar|
|Price:||$1.99 for a box of 6.|
|Worth it:||Yes, if you like a sweet breakfast.|
I love Avacado’s Number Guacamole, I love their Carrots of Many Colors, I even like their Popcorn in a Pickle. It’s crazy, but what can I say. I like it when they get a little crazy. However, of all TJ’s product names the one I’ve somehow avoided talking about until now is Trader Joe’s “This Pumpkin Walks Into A Bar…”- one of the proud members of the ridiculous family of “This Fruit Walks Into A Bar…” cereal bars. It takes a bold unwavering vision to end a product name with an ellipses. “Just sort of trailing off without finishing your thought – that’s what customer’s respond to! Release a dozen varieties and keep ’em coming!”
In addition to the Pumpkin version we’re looking at today, Trader Joe’s also offers “This Apple Walks Into A Bar…” “This Strawberry Walks Into a Bar…”, “This Fig Walks Into A Bar…”, the list goes on… You certainly can’t accuse TJ’s of not committing to the gag – even if it makes scanning their breakfast aisle feel like flipping through a joke book.
All of these cereal bars offer basically the same thing, a strip of fruit puree surrounded by a wheat bran sheath. It’s a familiar set up for anyone who’s ever had a Nutrigrain bar, or one of the other many “cereal bar” versions on the market. The big difference is that Trader Joe’s brand cereal bars proudly boast they that they contain no synthetic colors, perservatives or hydrogenated oils. In addition, Trader Joe’s has blended an elixir of vitamins into the fruit filling which contains 6 different B vitamins and, oddly enough, selenium.
Selenium, which Trader Joe’s highlights on several parts of the box, is an essential trace mineral linked to various vital functions. Just one bar contains 50% of your daily selenium value. Most people get enough of this in the typical balanced diet – but if you’re worried you’re selenium levels might be low, hey, chow down.
As far as the taste goes, these are pretty ordinary fare. The bready casing is dry and crumbly, and the filling is sugary sweet with fruits flavor underneath. To TJ’s credit the first ingredient listed is actually “pumpkin filling”, less impressive is that fact that this pumpkin filling lists rice syrup, cane syrup and apple powder above the actual pumpkin.
It’s definitely the syrup you taste most, with the sugar levels pushing my tolerance for a breakfast food. Think “concentrated poptart filling”, and you’re about in the area. If you’re looking for an intense sugar lift to get you started in the morning these would do the trick (and be sure to please the kids), just watch out for the imminent sugar crash waiting around the corner. There are 15 grams of sugar per 37 gram bar, but it tastes like more.
Eaten straight from the box, I didn’t find these a satisfying breakfast addition – and eating more than one in a sitting left me filling sugared out. They fared much better after a few minutes in the toaster oven – crisping up slightly and filling the house with the warm smell of pumpkin pie. Tastier, but still super sweet and not particularly convenient if you’re using it as an on-the-go meal substitute.
Trader Joe’s cereal bars might fit the bill as a substitute pop tart, but if you’ve outgrown those sort of sweets it’ll leave you flat.
Would I Recommend It: Only to people who like a sugary breakfast.
Would I Buy It Again: Not I.
Final Synopsis: Sugary pumpkin filling in a Nutrigrain-like bar.