Trader Joe’s Toasted Pumpkin Seed Oil
Posted: May 29, 2014 Filed under: Condiments, Dip, Pumpkin, Trader Joe's Brand, Vegetables | Tags: 2 stars, pumpkin seed oil, toasted pumpkin seed oil, vegetable oil 10 Comments
Foreground: Toasted pumpkin seed oil; Midground: Toasted pumpkin seed oil can w. bread; Background: My table
Trader Joe’s Toasted Pumpkin Seed Oil sounds interesting, looks off-putting and costs $9.99 a can. Maybe you’re intrigued by it – but can you really justify such a purchase? If you write a blog where that’s your only function you can!
Let me save you some time, and ten bucks, right now. This oil is not worth your hard earned cash, but before I start maligning it, let’s talk about what Toasted Pumpkin Seed Oil is in the first place.
Toasted pumpkin seed oil owes its entire, modern day existence to the region Styria in south east Austria. Styria is probably most famous for being the home of 2004’s Nobel Prize in Literature winner Elfriede Jelinek. If for some reason you’re unfamiliar with Jelinek’s musical use of voices and counter voices in such important works as The Piano Teacher, then I should probably mention that Sytria is also the birthplace of Arnold Schwarzenegger.
At any rate, toasted pumpkin seed oil is, as Trader Joe’s puts it, “a distinct culinary specialty in Styria”. The fact of that matter is, that’s a gross understatement. The pumpkin as we know it is a New World crop – with no existence in Europe until Chrisopher Columbus brought some back with him from his exotic expeditions. The famous orange gourd spread to Austria where, in the 1600’s, someone got the bright idea to roast the pumpkin seeds then, instead of eating them like a barbaric ape, run them through a press and collect the intensely dark green/brown oil that dribbled out. It was an instant hit.
Such a hit, in fact, that the Empress of Austria felt compelled to ban the stuff in 1773 out of fear that people were guzzling it all up. The edict stated: “This healthy oil is unique and much too precious for using it in tasty meals and therefore should rather be used as a medicine. So it shall not be used as a culinary delicacy anymore but shall be collected and distributed only by the apothecaries.”
The medicinal qualities of the oil being somewhat dubious, it eventually returned to general use in Austria where it is generally consumed in one of three common ways: as a simple salad dressing, as a dip for bread or, strangely, as a condiment for vanilla ice cream. What it absolutely cannot be used for is cooking. Trader Joe’s even warns you against this right on the can, and I quote: “Don’t use it for cooking as it burns easily.”
Given all that, plus the high price tag, plus the strange and enigmatic can, you’re bound to assume this is some dynamite stuff, right?
Unfortunately, as much as I wanted to love this obscure oil, I was totally nonplussed by it. The big selling point of the pumpkin seed oil is its “intense nutty flavor”. And it certainly is true that the oil has a strong nutty taste – but it also tastes an awful lot like slightly burnt pumpkin seeds. Stronger, and longer lingering, than the nutty taste is this slightly charred taste, and of course the very pumpkin-y flavor of the pepitas.
On paper that still sounds like it should be reasonably good, but in reality it was very flat, and somewhat bland. Feeling certain that I must be wrong, I conducted an informal tasting panel with the oil and some of Trader Joe’s fine artisanal bread. All four voices found the same as myself – the oil is okay, but there’s nothing particularly winning about it. As one taste tester put it – it’s fine, I’d eat it if I had it in front of me, but I’d never request it. When you’re trying to sell 250ml of oil for ten bucks, that’s quite the damning review.
I’ll wrap this up on two final thoughts. The first, and most perplexing, is why Trader Joe’s didn’t wait until their annual Pumpkin Madness in October to trot out this product. It really doesn’t seem to have enough value to stand on it’s own, but it would have looked wonderful next to the pumpkin cider and pumpkin trees.
Second, my favorite thing about the oil was it’s color. The TJ’s product copy calls it “eerily dark green”, and while that’s about right it’d actually be more accurate to say it’s “eerily dichromatic”. When you pour this oil onto a white plate, it’s a thick blackish red, almost like a balsamic vinegar. When spread out thin, however, it becomes an intense spring green. That may not be enough to win me over, but it is pretty cool.
Really, the main issue here is that Trader Joe’s Toasted Pumpkin Seed Oil doesn’t exist in a vacuum. As far as bread dips and salad dressings go, it’s alright but I’d go for some nice olive oil of this stuff every time. At least I can cook with the olive oil. If it wanted a little extra nuttiness I’d pick up some dukkah as well.
Like the Himalyan Salt with Truffles before it, Trader Joe’s Toasted Pumpkin Seed Oil might make a good gift for your gourmand buddy, but that’s about it. It’s not that the oil is without value, it’s just not worth the price of admission.
The Breakdown
Would I Recommend It: Not unless they drop the price.
Would I Buy It Again: No, I already have more than I need.
Final Synopsis: A nutty specialty oil that costs more than it’s worth.
Trader Jose’s (Trader Joe’s) Spicy Guacamame – Spicy Edamame Dip
Posted: April 29, 2014 Filed under: Condiments, Dip | Tags: 2 stars, avocado free guacamole, Edamame, edamame guacamole, guacamame, guacamole, soybeans 1 CommentAdventures in guacamole continue with Trader Joe’s Spicy Guacamame Spicy Edamame Dip– a 100% edamame based gucamole. Having just reviewed Trader Joe’s semi-guac, the Reduced Guilt Guacamole with Greek Yogurt, it was a no brainer to pick up this brand new little doozy sitting on the shelf right next to it.
At first glance, this “guacamame” seems to combine the healthy aspects of the lite guacamole from last week, with the puns-manship of Avacado’s Number Guacamole – the best of both world’s surely! Of course the proof, as always, is in the pudding.
The package of Guacamame proudly boasts that it contains 40% fewer calories and 70% less fat than regular guacamole. How does that stack up to our previous low cal, low fat, reduced guilt guacamole? Pretty closely, actually. The Guacamame has 35 calories per 30 gram serving and 1.5 grams of fat. The Reduced Guilt Guacamole, on the other hand, has 30 caloires per 30 gram serving, and 2 grams of fat.
That means, if you eat this guac instead of that guac, you’ll have had 5.5 grams less fat, but 55 more calories. There’s also, like, one more carb / serving in this one. To me that’s a small enough difference that this grudge match can be settled on taste alone.
Of course, that raises the question – isn’t Trader Joe’s just undermining their own efforts by making two products fight for the same, narrow conceptual space? Does TJ’s really have room for more than one non-traditional, diet-friendly quasi-guacamole? I’m sure market forces will decide this one ultimately, but it seems weird. Honestly, this feels like another Fruit Bar / Fruit Wrap style inter-company rivalry.
So that brings us to taste. The sad truth, in my opinion, is that the somewhat subpar reduced-guilt guacamole from last week is still better than this Guacamame. Before I can even get started on this, it needs to be said that Guacamame is much better thought of as a bean dip than anything like really guacamole. That’s hardly surprising given the all-beans-no-avocados approach of the dip. It may be green like guacamole, it might even be spicy like guacamole, but it has the same sort of mediocre taste and, more importantly, has the same mouth feel of a bean dip. You know that sort of loose gritty feeling you get from a hummus or pinto dip? That’s the exact same feeling you get here.
Even taken on the grounds of being a spicy bean dip alone it’s not great. The dip is very loose – much looser than most bean dips, and certainly nothing like guacamole. The edamame beans have been blended into a single, smooth, slightly running mash alongside some tofu, jalapenos and starch. It certainly lights up your mouth with a touch of fire, but beyond that there’s no particular flavor to enjoy – just that bean-y grit. With nary a chunk of anything, let alone avocado, in sight I must once again wonder if the Gucamame would have fared better if Trader Joe’s never tried to compare it to guacamole in the first place.
Shockingly, our Guacamame goes under the Trader Jose’s brand name. Really, TJ? You’re trying to tie your experimental non-guacamole made from Japanese soybeans to a rich Hispanic heritage? A spicy edamame dip made with tofu and modified tapioca starch, just like they serve up in the old school cantinas on the backstreets of Veracruz? I wouldn’t mind it so much if you hadn’t oddly left the “Jose” name off of the reduced-guilt guacamole. It all goes to make me increasingly suspicious that the naming office of Trader Joe’s is run by a single, over-worked monkey who’s heart just isn’t in it any more. Also he might be having troubles at home.
At any rate, there might just be enough body and flavor to replace a spicy bean dip with Guacamame, but certainly not your guacamole.
The Breakdown
Would I Recommend It: I’d recommend the reduced-guilt variety first.
Would I Buy It Again: I would not. There are much better gucamoles out there.
Final Synopsis: A weak guacamole substitute made from edamame soybeans and tofu.
Trader Joe’s Reduced Guilt Chunky Guacamole
Posted: April 24, 2014 Filed under: Avocado, Condiments, Dip, Trader Joe's Brand, Vegetables | Tags: 2 stars, guacamole, low fat gucamole, trader joe's guacamole 3 Comments“Reduced Guilt”, as in Trader Joe’s Reduced Guilt Chunky Guacamole, is one of those phrases that are a little too marketing-y for me. What does that really mean, “reduced-guilt”? We all just want to enjoy ourselves in life, right? If you’re like me, that means repressing and/or ignoring the constant nagging feeling of guilt that would otherwise hound you at all moments, threatening to drag you down the muddy hill of self-loathing into the murky bogs of depression. Free-floating guilt, we all got it – do we really need Trader Joe insinuating it into our lives even here, in the vegetable aisle?
Here I was, in danger of feeling pretty good about myself for a moment, putting a bag of shredded carrots into my cart, making positive decisions and following a healthy path! Except, oh man, there’s the Reduced-Guilt Guacamole. “Reduced-guilt” because consuming calories induce guilt, and guacamole has a lot of them. Ergo, eating this guacamole means I don’t have to feel as bad about myself. Hooray!
Except, wait – doesn’t everything have calories? Even my bag of carrot shreds? And I have to eat calories to live… but eating calories induce guilt… and, oh no, I’m never going to win ever am I? Sure, I can reduce guilt – but never eliminate it. Never escape the inherent guilt of calories. Never escape the vicious cycle of consumption and loss until, at last, death claims me. And there I am again, down in the bogs of depression.
Thanks a lot Trader Joe’s.
Assuming you made it this far in this post, or have a healthier sense of self-worth than I do, you’re probably wondering a couple things about this guacamole. For one, you’re probably wondering if “reduced guilt” in this case is actually a synonym for “bad tasting”. Unfortunately, the answer is yes. That said, I feel we have to judge these sort of “healthy option” food products on a curve.
We all know that the healthy option isn’t going to taste as good as the real, full calorie, thing. The question is, does the healthy option hit that sweet spot of tasting good enough for how few calories it has? A little while ago we saw Trader Joe’s Fat Free Brownies undergo this test. Trader Joe’s Reduced Guilt Chunky Guacamole does a little better, not because it tastes all that good, but because it’s a really damn healthy option. Each 1 oz serving of this guacamole contains only 30 calories and 2 grams of fat. That’s 40% fewer calories, and 50% less fat than Trader Joe’s Avacado’s Number Guacamole.
With half the calories, does that mean it only tastes half as good? Yes, actually – that’s a pretty good description of this stuff. This low fat version of guacamole definitely lacks the full-bodied flavor and punch of a regular guac.
When you take a dip of it, it starts to taste good but then stops about half way, leaving a vague sense of dissatisfaction. On the other hand, it manages to match the creaminess of regular guac and is just as filling to snack on. That’s not bad for a diet food, where managing to come out even is practically a win.
To put it another way, for a low calorie dip this stuff is pretty good, but for guacamole it doesn’t really pass snuff. A big part of that is because you’re only getting about half as much avocado as usual in your guacamole. The rest is made up for by non-fat greek yogurt. I can only imagine that this non-traditional ingredient is the main reason this guacamole doesn’t get the traditional “Trader Jose’s” appellation.
Part of me wants to praise Trader Joe’s for going out there and making a healthy guacamole alternative. However, I can’t help but think it’s all rather pointless. After all, guacamole’s only really good with chips – and there’s nothing remotely diet friendly about a bunch of tortilla chips. Yes, I suppose you could eat this with some celery sticks or such, but in that case wouldn’t you be much better off with some low-fat ranch dressing instead? Even Trader Joe’s Veggie Chip Potato Snacks and crunchy lentil curls aren’t quite so healthy enough that the diet conscious could feel free to go out and eat a big handful.
In the end, I guess Trader Joe’s is true to their word – you get a guacamole that reduces your guilt, but doesn’t absolve it.
The Breakdown
Would I Recommend It: Not really. It’s fine for a healthy dip, but there aren’t a lot of healthy ways to enjoy it.
Would I Buy It Again: No, I think I’ll stick to the real stuff.
Final Synopsis: A low calorie guacamole with half the calories and about half the taste.
Trader Joe’s Coffee a Cocoa
Posted: April 10, 2014 Filed under: Chocolate, Coffee, Trader Joe's Brand | Tags: 2 stars, coffee, coffee and cocoa, trader joe's coffee, trader joe's coffee and cocoa, trader joe's mocha 5 CommentsI was really excited for Trader Joe’s Coffee a Cocoa to work out. On paper this sounds like a dangerously brilliant idea – combining a dark roast coffee with powdered cocoa to make a quick brewing mocha. Read the back of the can and you’ll get even more excited:
“You could go out and pay for a mocha, but with Trader Joe’s Coffee a Cocoa you can make one – without any added sugars – right in your own kitchen.” The label goes on to reference the use of “chocolate fudge oil” and uses the word “choco-riffic”
Sounds pretty dang good, right? Maybe like a mixture of hot chocolate and dark coffee? Oh, if only. Sadly I found this coffee to be nothing of the sort.
The last time I reviewed a Trader Joe’s coffee product it was the incredible Cold Brewed Coffee Concentrate. I might be all but untrained in the art of understanding and appreciating coffee, but even I was blown away by that coffee’s mellow, smooth taste and convenience. As a rule, I try to avoid reviewing those things which have a vociferous armchair expert culture built up around them (wine, beer, cheese, etc). This isn’t so much out of fear of looking foolish in public so much as a desire to avoid being yelled at by indignant pundits. Nevertheless, bouyed up by the success of the cold brew concentrate, and the promise of numerous cups of rich mocha, I seized this can of grounds and took it home.
To my dismay, I discovered that this coffee is not at all what it appears to be. I suppose I should have been tipped off by the “No sugar added” bit in the description above.
The thing that I seem to always forget about chocolate, is that in it’s natural state it is inedibly bitter. Even an three quarters pure bar of chocolate is more like chewing on bark than enjoying a nice piece of confection. Chocolate needs a least a little sugar to taste good at all, and possibly some cream mixed in as well depending on your taste. Without any sugar added, you have nothing to protect you from the bitter, mouth curdling tannins. It’s like Trader Joe’s asked itself the question, “How can we make something even more bitter than straight, dark roasted coffee? We’ll add, 100% dark, bitter baking chocolate – of course!”
It’s a strange question and not one I feel need to be answered. All would be forgiven, of course, if the brew actually had a chocolaty taste too it. Shockingly, it doesn’t. Not a traditional mocha taste, at any rate. If you’re expecting the mocha brewed by this mix to be anything like a mocha you’d pick up at your corner coffee shop, you need to re-calibrate your expectations. There is a chocolate taste present in the coffee, technically, but it’s much more akin to the chocolate tones you might be told to expect in a beer or a wine. Think subtle hints of chocolate that emerge from a lingering undertone, not a tasty chocolaty infusion.
This is doubly strange considering that the cocoa is paired with the above mentioned “chocolate fudge oil”. This sounds utterly delicious on paper, but when I say the phrase out loud it sounds terribly wrong. Fudge oil? How does one get oil from fudge? Is someone loading baskets of raw fudges into a fudge press somewhere? The answer might very well be yes. Google turns up frighteningly few results regarding “fudge oil”, outside of opportunistic recipe sites that seize desperately on that rich search term.
The best I could dig up was a brief e-mail from Trader Joe’s Customer Support stating the following:
“The ingredient ‘Chocolate Fudge Oil’ used in our Trader Joe’s Coffee a Cocoa is a natural oil that is derived from cocoa in a fudge form.”
Is this the same thing as cocoa oil? I simply do not know. Mysterious ingredients aside, Trader Joe’s Coffee a Cocoa is a straight coffee and nothing else. Could you make a resonable mocha out of it if you added some cream and sweetener and chocolate. Sure, but that defeats the point, doesn’t it? Come to this product if you’re looking for yet another subtly flavored medium-dark roast coffee. Those seeking something sweeter should stay away.
The Breakdown
Would I Recommend It: Not if you’re looking for a mocha. Yes, if you just like coffee.
Would I Buy It Again: I don’t drink much of either mocha or coffee, so probably not.
Final Synopsis: A totally acceptable medium-dark roast coffee misleadingly presents itself as a mocha.






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