Trader Jose’s (Trader Joe’s) Avocado’s Number GuacamolePosted: January 30, 2014 Filed under: Avocado, Condiments, Dip, Trader Joe's Brand, Vegetables | Tags: avacado's number, avagadro's number, guacamole, Trader Joe's, trader jose 3 Comments
I’ve heaped some pretty high praise on the names of a few Trader Joe’s products before – but as of this moment those items are dead to me. There’s only room in my heart for one truly amazingly named product and the throne now belongs to Trader Jose’s Avocado’s Number Guacamole. Truly, I can’t imagine it will ever be deposed.
Avacado’s Number Guacamole is awesome for many reasons.
- One, it’s guacamole and guacamole is amazing.
- Two, the name is a play on the esoteric mathematical measurement “Avagadro’s Number”, better known to most as the number of atoms in one gram-molecule of hydrogen and commonly jotted down by housewives, accountants, etc as 6.0221413e+23 .
- Three, this guacamole has five avocados in it. That’s a lot of avocados!
- Fourth and finally (and best) there is a picture of good ol’ bug-eyed, limp-haired, shyster-looking Amedeo Avagadro himself making the dry proclamation: “Let’s party. ‘Arriba.’ ”
Before we get to the guacamole itself, which is quite tasty, we’ve got to spend a few minutes just looking at what the hell is going on here. First, lets just try and wrap our brains around the international gumbo we’re knee deep in here. The guacamole is a Trader Jose’s product, being a traditionally Mexican food of course, featuring the picture of, and named after, an Italian who doesn’t actually have anything to do with Avagadro’s number other than the fact that a Frenchman decided to name his discovery after him in 1909. So that’s one thing.
Yes, despite the slick looks of Mr. Avagadro, he’s only loosely connected with Avagadro’s number. The number in question, the above mentioned 60221413e+23, is one of the cornerstones of modern chemistry and physics – the number of atoms in a conventional unit of measurement called the mole.
The mole, and by extension the number, is essentially a way for us to talk about infinitesimally small and rather fidgety atoms on a reasonable and realistic scale. In 1909 a future noble prize winner and current Frenchman named Jean Baptiste Perrin coined the term to describe his work, naming it in honor of the Italian Amedeo Avagadro. Our man Avagadro lived and died back in the 19th century and amused himself by calculating the volume of gasses, thereby laying the groundwork that lead up to Perrin’s discovery, but had nothing to do with the number that bears his name per se.
Two things bother me about his gucamole. First, it only has five avocados in it which, while pretty good for guacamole, is certainly less than the 602,214,130,000,000,000,000,000 avocados (AKA six hundred and two sextillion, two hundred and fourteen quintillion, one hundred and thirty quadrillion) that the name suggests will be in it. I’m willing to let this slide in this case, seeing as that making the name more truthful would require each man, woman and child on Earth to pick a few trillion avocados first, and that’s just too long to wait for guac.
Really, this guacamole is pretty good. It comes in two separate 8 oz tubs, each one individual sealed. In order to cram in as many avocados as they did, Trader Joe’s has left in the occasional big, uncut chunk. When I say big, I mean big – think potato-chip sized. This really isn’t that bad of a thing – I found that it gives you something to break up the monotony of the otherwise featureless smooth greenness, something to really shake you up and make you confront the reality of your dip.
On the other hand, I did find Trader Joe’s Avacado’s Number Guacamole a bit on the salty side. This wouldn’t present a problem if you were eating it with unsalted chips, but when combined with salted tortilla chips its just a little too salty to really enjoy.
The other thing that bothers me about this guacamole is that Trader Joe’s was willing to go out there for the whole “Avocado’s Number” thing, but just left “mole” and “guacamole” sitting on the table. This is your once chance to ever make a “mole” related guacamole pun, and you missed it TJ! All you had to do was put a hyphen in “guaca-mole” up in the title and say something like
“Don’t ask us how many avocados are in this guaca-mole, ask our friend Amedeo.” Really, really disappointing work there Joe, but otherwise fine.
Would I Recommend It: Yes, especially to physicists who like word play.
Would I Buy It Again: Yes, but I’d use unsalted chips next time.
Final Synopsis: A good guac with an excellent name.
Oh my gosh. I came to your blog after googling if this guacamole is a “clean” food, and I did not find that answer, but what I did find was my sides splitting with the laughter your post gave me. My husband kept asking me what was so funny, and I read bits aloud to him, and he just shook his head in an almost pitying way, especially at the part about cramming 602 sextillion+ avocados in….
Ok I’ll be totally honest, I’m crew at a TJ’s and I pay way too much attention to the puns on the labels, and I love the crap out of them. I’ll point these out to customers — “haha! It’s a math pun!” Or “it BAGELS the mind… get it?!” — and no one ever thinks it’s as amazing as I do. But you do. And I thank you. I will definitely be reading more of your blog!
Wow, thank you! This is definitely my favorite TJ’s pun to date, but I’m sure you have more great ones in store!
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