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Trader Joe’s Gluten Free, Raw, Vegan Fruit Bars – (Apple & Strawberry, Apple & Mango, Apple & Banana, and Apple & Coconut)

Trader Joe's Gluten Free Apple Fruit Bar

TJ’s, you’re killing me with these generic fruit bar names. C’mon get some adjectives in there!

With the addition of Trader Joe’s Apple and [blank] Fruit Bars, they have added another participant to the already crowded Trader Joe’s fruit bar arena. How, I wondered as I picked these up, could Joe possible justify the existence of a third, no nonsense, “healthy” fruit bar?

There are, in fact, many similarities between these fruit bars and Trader Joe’s other fruit bars. Like its competitors, these bars are 100% fruit, with no additives of any sort. Does that mean we’re just talking about more fruit leather? No indeed sir, it does not! While Trader Joe’s other fruit bars all hopped on the fruit leather boat, these Gluten Free Raw Vegan Fruit Bars are another thing entirely.

Open up a pack and take a look. For starters, you’ll notice that they’re not all that flat. Each bar is a good half inch or more thick, with the heft and body of a candy bar. As you pick it up, you’ll notice that they’re not all that sticky either – you can wrap your fingers around any of the varieties without fear of peeling them away to the dreaded sensation of “sticky raisin fingers”.

You’ll notice another big difference as well – unlike TJ’s other fruit bars, these guys look minimally processed. Instead of a uniform fruit paste, each of these bars is visibly full of shredded fruit – be it bits of strawberry, chunks of banana, lumps of mango, or slivers of coconut. That same quality means that each type of bar actually feels very different in the hand. The Apple & Banana is probably most dense and firm, while the Apple & Coconut has a tendency to crumble as you handle it.

Which brings us to the taste. Apple goes into basically every fruit bar ever made because its pulp is simply excellent and binding things together. What that means is that you can expect all of these bars to taste at least a little bit like apple. The question is, how much does it taste like anything else?

Actually, before we even get into that, I’d better mention that these bars are surprisingly unsweet. To be sure, they are definitely sweet as compared to – for instance, dirt. But compared to any of the other TJ fruit bars I’ve reviewed these bars are much more muted. There is none of the light-up-your-tongue zazz you normally expect from these sorts of snacks. In fact, these fruit bars are less sweet even than the fruits they’re made from.

The reason for this, in part, is because of the unsulfured nature of the raw fruit that has gone into the bars. We’ve talked about the sulfuring process

Trader Joe's Gluten Free Apple Fruit Bar - Inside

Now those are some meaty fruit bars!

before – and how it preserves the color and taste of fruit once it’s been dried. Without preservatives, and without the chemical changes that occur with exposure to high heat, these bars are essentially just shredded, dried fruit – and as such lose a good deal of their fruit’s original intensity.

Why aren’t the bars exposed to high heat? Because they’re “raw”, of course. The notion of raw food, and the ethos of rawism, is simply too big a topic to tackle in this post. One of the more interesting puzzles of only consuming raw food, however, is deciding at what temperature a raw food should no longer be considered raw. It’s generally agreed that the cut off for vegetables and fruits is between 104 – 120 degrees Fahrenheit (40-49 degrees Celsius). Presumably, these bars abide by that guideline, although there is no official “seal of rawness” yet, so really it’s anyone’s guess.

Which brings us back to the taste – just how good are these raw fruit bars? I’m happy to say that even though they are somewhat unsweet, they’re still quite flavorful. The guest fruit in each bar (banana, coconut, mango or strawberry) really come to the fore in each bite. The sugariness may be gone, but the appealing underlying taste of the fruit is still there, mingling pleasantly with the subtle, mellow apple taste. Essentially, you are getting the taste of the fruit without the sweetness. The Apple and Banana Bar, for example, tastes like a cooked plantain more than a ripened banana. The same applies to the coconut, strawberry and even the mango. You can recognize and appreciate the flavors with the candied sugariness common to many dried fruits.

Are these bars worth your money then? There’s certainly a lot to like about them. They give you a convenient way to keep your blood sugar up, a way to stay committed to your raw food diet, and can act as a substitute candy bar for dieters in need of a cheat. Then again, a regular piece of fruit does all of that just as well – and the fruit tastes better.

Really, it comes down to if you like everything about fruit except the sweetness, or if you’ve been questing for a fruit bar that won’t make your fingers sticky. If either of those qualities defines you, then you’ll want to pick up these bars. For everyone else, I’d suggest giving one a try, if for no other reason than the novel experience.


The Breakdown

Would I Recommend Them: Sure, if you need a healthier alternative to a Snickers.

Would I Buy Them Again: I’d buy these before any of the other Trader Joe’s Fruit bars, just because they’re less sticky.

Final Synopsis: A hefty fruit bar that isn’t all that sweet.

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Trader Joe’s Boysenberry Fruit Bar and Trader Joe’s Apple & Raspberry Fruit Wrap

Trader Joe's Dried Fruit Bars, Boysenberry, Passion Fruit, Raspberry, Apricot

Boysenberry? Who does boysenberry?

Holy of holy’s folks, it’s a two for one review today.

I, like many Trader Joe’s regulars, have passed up the bracketfuls of dried fruit bars at the checkout lines on countless occasions. Finally, not unlike with their chocolate nibs, the persistence of their offering has succeeded in wearing down my defense, leading me to pick up both the Trader Joe’s Boysenberry Fruit Bar and the Trader Joe’s Apple and Raspberry Fruit Wrap.

Trader Joe's Organic Fruit Wraps - Apple-Strawberry, Apple-Blueberry, Apple-Strawberry

Fruit wraps that, enigmatically, are not wrapped around anything at all.

Are these strips of pounded fruit good enough to quality as an impulse purchase? Are they secret delicious treasures, or uninspired after thoughts. More importantly, how do they match up against each other? To answer all these questions and more I unwrapped and bit in.

Mash up some fruit with some pectin, and sugar, leave to dry. That’s about all there is to a fruit bar/ wrap – so why are there two different, competing brands? And why market one a as a bar and one as a wrap? Which is superior? Are we seeing a rehash of the classic Fruit Roll-Up / Fruit Leather rivalry in the TJ microcosm? Is this the manifestation of rival department heads battling it out to lay claim to the under-a-dollar-fruit-based-strip-snack-impulse-buy crown? For the purposes of this post I’m certainly going to assume so.

In charge of the Fruit Bar Division (Boysenberry, Apricot, Raspberry, Strawberry, Passionfruit) we have Jerry O’Conal, 42 trim, and coincidentally homophonic twin of actor Jerry O’Connell.

In charge of the Fruit Wrap Division (Apple-Raspberry, Apple-Banana, Apple-Blueberry, Apple-Strawberry) is Igmar Eisenlumb or “Iron Tusk”, a German immigrant, also 42 and trim.

Jerry’s Irish-Catholic upbringing and growing up in the shadow of his over-achieving older brother, has generated a deep, almost neurological compulsion to succeed in his every endeavor  Conventional wisdom holds that Jerry cannot be stopped. Igmar immigrated to Boston at a young age, where he picked up a Southie accent he has never totally shaken. His unusual past and a tendency to ruthlessly apply logic to every situation has rendered him a perpetual outsider – albeit one with an exceptional track record in the fruit wrap field.

Obviously the scene is set for an incendiary confrontation. Let’s see how Jerry and Igmar’s combatants stack up, shall we?

Table 1-2: Fruit Bar/Fruit Wrap Battle

 
Trader Joe’s Fruit Bars
Trader Joe’s Fruit Wraps
Legible font?
Not really (Bosenberrn?)
Very legible
Handmade?
Yes
No
100% Dried Fruit?
Yes
Yes
Sugar Added?
No
No
Kosher in New Zealand?
Yes
No
Entirely made of fruit from British Columbia?
No
Yes
Certified Organic?
No
Yes
Cost
$0.59
$0.49
Weight
20 grams
14 grams
Calories
50 calories
50 calories
Total Carbs
14 grams
12 grams
Grams from Sugar
13 grams
11 grams
Grams from Fiber
1.5 grams
Less than 1 gram
Breaks the iron law of arithmetic?
Yes
Yes, but not as badly
Is it actually a wrap?
No
No
Apples in it?
Some
Oh yeah
Basically just fruit leather?
Yes
Yes, but stickier

As you can see, the outcome is far from decisive. The fruit bars are slightly more filling, with more fiber packed into the same number of calories, and more exotic varieties to choose from. On the other hand, the fruit wraps are certified organic,  but harder to handle.

The important takeaway from this is that both Jerry and Igmar should take a step back and see that their differences are minuscule and that both products are essentially identical. Are they both good to eat? Absolutely, they both taste like delicious, preservative free, all natural, fruit leather.  If you need a fruit bar from Trader Joe’s either of these will do you just fine. If forced at gun point I’d go with the fruit bar over the fruit wrap because, in the end, I like my fingers to be clean.


The Breakdown

Would I Recommend It: I’d recommend either of these to anyone interested in revisiting their childhood lunch bag or fixing their kid’s sweet tooth.

Would I Buy Them Again: I might pickup a few Fruit Bars for a car trip or hike.

Final Synopsis: Fruit leather, by any other name, tastes just the same.