Trader Joe’s has renewed it’s fruit bar producing efforts of late. We just took a look at their new line of thick and hearty two ingredient only fruit bars. Not content to rest with a mere 14 varieties of fruit bars across three separate labels, TJ’s has released yet another one – this one simply called “Fruit Bar with Flax and Chia Seeds.” The hardest part about covering these bars are their homogeneous names, a trend that TJ’s has decided to double down on by not even telling you what kind of fruit this bar has in it. Fruit, it suggests to you coyly, with seeds! Okay TJ, that weird enough to get my attention.
The reason, it turns out, that Trader Joe’s leaves the fruit name off this one is that, for once, it’s a blend of the whole orchard. Apple puree is the primarily ingredient, followed by a mixture of pear, elderberry and strawberry touched with lemon juice.
I went in to the bar with low expectations – after reviewing every fruit bar TJ has to offer, I was pretty sure they wouldn’t have any more surprises for me. I was wrong. This bar easily bests all of the Apple & Whatever bars I reviewed last month. That maybe shouldn’t be such a surprise really – when you limit yourself to just 2 ingredients, you’re also limiting our flavor palette. Trader Joe’s Fruit Bar with Flax and Chia seeds has a much deeper, more nuanced taste, injecting each chewy, tacky bite with a density of flavor, one fruit mingling harmoniously with the next in a way that teases the tongue to probe each bite. The lemon juice, in particular, has an appreciated presence, giving the bar a zesty bite that sets it aside from its starchier, blander siblings.
In and of itself, Joe has a winner here. However, they don’t stop there, mixing in a pinch of flax and chia seeds to boost the nutritional profile. Both flax and chia seeds have been very much in the public eye of late for their “super nutrient” qualities. While their purported qualities owe as much to marketers as they do to science, these seeds are undeniable potent sources of nutrients and fats. Each bar brings a full 1000 milligrams of Omega-3 Fatty Acids, advertised right there on the front of the wrapper. That’s a fun perk if you’re trying to get more into your diet, and an interesting concession to texture for the rest of us.
As already mentioned, the bars is gooey and tacky in that “stick to the wrapper” kind of way. The added seeds give the bar a touch of crunch to each chewy bite that lends them a touch of welcome body.
The result is a surprisingly tasty, fruity, and munchable fruit bar. If you’re looking for single ingredient fruit bars (or fruit leather), you’ve got plenty of choices out there. However, if you’re just looking for a good fruit bar to snack on, this is the best TJ currently has to offer.
Would I Recommend It: Sure, if you like fruit bars, or need natural alternatives Fruit Roll Ups.
Would I Buy It Again: I’m not a big fruit bar guy, but if I was this is the one I’d go for.
Final Synopsis: Trader Joe’s tastiest fruit bar.