Trader Joe’s Ready to Bake BrowniesPosted: September 2, 2011 Filed under: Desserts, Trader Joe's Brand | Tags: Chocolate, Deserts, Trader Joe's Brand 9 Comments
So here’s one for you – a bag of pre-made brownie mix that you literally just pour into a pan and bake. Coming across it in the Joe’s, I was shocked by the simplicity of the audacity. “Oh,” I thought, my eye passing it by, “Some of that pre-mixed, instant brownie batter.” The idea seems so natural, so expected, that it took me a moment to realize I was looking at something I had never seen before.
This quaintly colored sack of delicious batter is a world apart from that multitude of utterly mundane boxes proclaiming their how “E-Z” their dry powders are to whip up into brownies, cakes, muffins etc. We’ve all bought them, we’ve all used them, we all know that we must provide the butter, milk etc, not to mention the mixing bowls, spatula and bake pans. It’s not a great burden, Lord knows, but He also know that I’ve had a box of Sara Lee brownie mix sitting in my cupboard for 3 months because the thought of the whole involved production overcomes my quite low threshold barrier for desire of brownies.
So this pre-made mix, to me, is dangerously appealing. I lightly butter a cooking a pan, split open the top of the bag, and spend a few minutes watching the batter slowly plop out into it. Unless someone invents a brownie batter that spontaneously springs into your mouth, fresh-baked, the moment you open it up this is as convenient as things are going to get.
So how does it taste? How can anything, even brownies, possibly be delicious after spending untold weeks or months in vitro?
Certain words tend to pop into your head when you consider pre-made, wet food in sacks. Rank is one; rancid is another. Pre-made, zero-prep amorphous food sludge is almost always the domain of the bottom shelf-dwelling, off-brands at the grocery store. Items that push the definition of the word “food” to its extreme, marketed to those too destitute to eat anything better or too depressed to summon up the effort.
I am as startled as I am happy to say that these brownies are completely delicious. After twenty minutes they came out of the oven perfectly sweet and tasty. I was expecting a dense, heavy brownie, still a bit mucky, but they were uniformly light and fluffy – almost cake like. A better brownie, even, then the box mix brownies which I used to labor over myself. Truly, we live in an age of wonders.
Would I recommend them: Oh yeah, no doubt.
Would I buy them again: The next time I want brownies.
Final Synopsis: Betty Crocker better go run and hide.
[…] I warmed up by baking brownies Saturday morning, which might have been considered cheating. I used Trader Joe’s Ready to Bake Brownies, which has to be the most user-friendly brownie mix on the market. It dulls the intelligence. […]
How many servings are in a bag?
I didn’t enjoy them. The directions called for 20-22 mins for fudge like brownies. After 21 minutes they looked like soup. I had to keep it in the oven for another 30 mins for it to actually bake. I found the brownies rather tasteless. I love most Trader Joe products, but this is one product I will skip.
Maybe something was wrong with your bag…I made them yesturday in exactly 22 min for perfectly cooked brownies!
I made the brownies yesterday for the first time. Super easy and delicious! My grand kids,husband and myself loved them. I had to bake them 28 minutes. I will buy again the next time I am at Trader Joe’s!
I think they’re horrible. Like a sponge with dusty brown food coloring. I work at TJ’s and I always steer people towards the Truffle Brownie Mix instead. A few more steps, but worth it.
I had the exact same experience as Darren and Lora. It took 35 minutes for the middle to not be “soup” and when we cut into them they tasted like cornbread with brown food coloring.
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All I could find in a bag were gluten free brownies. I didn’t see anything that looked like this. 😦