Occasionally I’m compelled to review something not of the Trader Joe’s brand. Why? Am I crazy? Am I trying to sabotage the accuracy of my own blog’s name. Far from it! Every now and then, Trader Joe’s simply finds a product that, for one byzantine, boring reason or another, they choose to bring in under its original brand name instead of using the TJ label.
|What it is:||Very sweet, alcoholic ginger ale.|
|Costs:||$4.99 a bottle.|
|Worth it:||Nope, too expensive.|
To that we can add Hollows and Fentimans Alcoholic Ginger Beer. Yes, you all know that I’m a sucker for those potent ginger brews – case in point, Trader Joe’s Brewed Ginger Beer, Trader Joe’s Triple Ginger Brew, etc. What makes Hollows and Fentimans’ Ginger Beer any different from the others crowding the shelves? 4% alcohol by volume, as fact would have it.
Yup, this is the first actually alcoholic ginger beer available from Trader Joe’s. And as exciting as that prospect is, it’s actually kind of a let down.
After so many delicious ginger drinks – in particular the recently released, cloudy and complex Brewed Ginger Beer – Trader Joe’s has set the bar quite high when it comes to spicy root-based beverages. Given that Hollow and Fentimans’ offering is billed as “all natural”, and comes from a British company with a 110 year history of brewing the stuff, I was expecting something equally flavorful, nuanced, and ginger-tastic. And while it certainly isn’t swill, this ginger beer is more like a syrupy ginger ale than a spicy taste bud tingler.
The contents of the bottle are golden-yellow, non-carbonated, and very sweet – sweeter than any can of regular ginger ale you can find on the shelf. This is actually a mark of its pedigree. The very first ginger ale ever sold, dating back to one Dr. Thomas Cantrell in Belfast in 1851, was also golden-yellow in color and sweet as the dickens. It wasn’t until the 1900’s that Canadian John McLaughlin developed “Canadian Dry” ginger ale – the more common, paler variety found in North America under big names like Schweppes, Seagrams and, yes, Canada Dry.
While that shows excellent adherence to tradition, it doesn’t really make Hollow and Fentimans Ginger Beer all that pleasant to drink. At the quite low 4% alcohol by volume, you don’ taste the beer in this ginger beer, just the sugar. The ginger part isn’t all that impressive either. After getting zazzed up by Trader Joe’s more sophisticated and intense ginger offerings, this ginger beer tastes positively juvenile – flat and one-note, with an unremarkable ginger taste dominated by cloying sweetness.
So if neither the “Ginger” part, or the “Beer” part are particularly appealing, what is there to draw you to this ginger beer? Certainly not the price, which comes at an outright expensive $5.99 per 12 oz bottle.
If you could get a six-pack for six bucks, this ginger beer might be worth it. As it stands, it would be easier, cheaper and tastier to mix a boozed up ginger drink yourself with Trader Joe’s own excellent offerings and a little bit of imagination.
Would I Recommend It: No, too expensive for such an average a drink.
Would I Buy It Again: Nope – see above.
Final Synopsis: A very sweet ginger ale, with little alcohol and not much kick.