Oh no. Now I’m really starting to get alarmed. Trader Joe’s has innaugarated this year’s Pumpkin Madness in a big way – with the introduction of a brand new type of cookie butter – Trader Joe’s Pumpkin Spiced Cookie Butter.
|What it is:||Cookie butter that tastes like pumpkin pie.|
|Price:||$3.99 for a 14.1 oz jar.|
|Worth it:||Yes – it’s cookie butter.|
Look, on the one hand this is nothing if not welcome news. Any time Trader Joe’s wants to expand their absolutely heavenly line of cookie butter products is fine by me. Previous entries include Trader Joe’s Crunchy Cookie Butter, Trader Joe’s Cookie Butter and Nutella, Trader Joe’s Oreo-based Cookies and Creme Cookie Butter, not to mention all the countless offshoots and ancillary confections made with that tongue-melting, heart-stopping emulsified cookie sweetness.
In certain ways, Trader Joe’s Pumpkin Spiced Cookie Butter is the most radical new member to the family. Here, for the first time ever, do we have a cookie butter not actually based on any real cookie. This is a huge move, on par with the introduction of the Cookies and Creme cookie butter. That Oreo-based cookie butter excited me because it suggested Trader Joe’s would start introducing new cookie butters based on entirely different types of cookies, not just the gold standard speculoos cookie. Pumpkin Pie Spice Cookie Butter takes it one step further, throwing the doors open to any sort of spice or confection imaginable.
This terrifies me slightly – in the same way that staring into the unshielded face of God himself would terrify me. Trader Joe’s has essentially taken us all one huge step closer to just selling us frosting as a sandwich spread. The Cookies and Creme cookie butter was close enough already – without cookies in the equation, there’s nothing holding them back. Give it a few more years, and we’ll be seeing Trader Joe’s Tahitian Vanilla “Cookie Butter” spread, that’s nothing more than a screw-top jar of creamy delicious frosting that we’ll all have been Pavlovian conditioned eat straight from the jar. Is that the dystopia or utopia?
Or maybe I’m just getting over excited. In any case, this is a delicious new entry into the cookie butter family. It tastes just like you hope a pumpkin pie spice cookie butter would taste. A sweet hint of pumpkin is the first taste that will hits your tongue, as well as the lingering aftertaste. In between, you’ll be treated to a gooey, nuanced mix of cookie bits, with pumpkin puree, pumpkin powder, cinnamon, nutmeg, ginger, allspice, and cloves.
Instead of speculoos cookies this time around, Trader Joe’s makes use of some sort of pumpkin, sugar cookie crumbs. These cookie crumbs are made with pumpkin puree and organic pumpkin powder, but they’re much too small to really get a taste of. This forms the basis for the crunchy bits of cookie crumb in the mix (more like crunchy cookie butter than the creamy kind), but it’s actually the least delicious part. Far more interesting are the complex notes of the pumpkin pie spices, and the enduring pumpkin flavor, all of which are captured in excellent clarity.
More than anything this cookie butter tastes like a slice of pumpkin pie (complete with crust) that has been blended down into delicious sludge – a gooey pumpkin pie in a jar. How amazing would it be to make a pumpkin pie out of this pumpkin spice cookie butter, rather than traditional pumpkin filling? Pumpkin Pie-ception
Like all other types of cookie butter, the biggest question is, “What do you actually do with this stuff?” The most obvious answer is “just spoon it straight into your face”, but for those of us who try to maintain a bit of decorum, it’s also great on waffle, pancakes and even in peanut butter sandwiches. It can also work as a seasonal dip for pretzels, apples or even celery.
Another big question – is Trader Joe’s Pumpkin Pie Spice Cookie Butter actually any better than Trader Joe’s regular cookie butter? Once again, I have to say that while this is interesting addition and delicious in its own right, it still doesn’t dethrone our glorious reigning king, the original cookie butter. Nevertheless, it’s a welcome addtion to my patry this autumn and, a seasonal treat to be looked forward to like egg nog or Halloween candy. Here’s hoping it returns again next year.
Would I Recommend It: It’s cookie butter, so yeah.
Would I Buy It Again: I have, like, three different cookie butters in my cabinet right now. Of course I will.
Final Synopsis: Pumpkin cookie based cookie butter, with plenty of pumpkin spices.