Every year I tell myself, “Trader Joe’s couldn’t possibly have more unusual pumpkin products than they had last year”, and every year I’m proven wrong.
This October, it’s Trader Joe’s Pumpkin Tortilla Chips that literally stopped me in my tracks. Yes, corn tortilla chips made with pumpkin. Like pumpkin panettone and pumpkin yogurt before them, no one was asking for this – but Trader Joe’s was going to damn well make it.
|What it is:||Cinnamon-spiced, pumpkin & corn tortilla chips.|
|Price:||$3.99 for a 12 oz. bag.|
|Worth it:||No – the flavors don’t really work out.|
Pumpkin tortilla chips are, basically, just your ordinary, run-of the-mill yellow corn tortilla chips – only with pumpkin puree and pumpkin seeds mixed in. Not content to stop there, Trader Joe’s then dusted each chip with a sprinkling of cinnamon and nutmeg. Although no added-sugar goes into them, the tortilla chips are kind of vaguely sweet, tasting almost slightly of churros, but with a vague pumpkin aftertaste.
The pumpkin I can understand – as a mild member of the squash family it can work pretty well along side corn. Cinnamon and nutmeg, on the other hand, are very noticeable flavors. They don’t always play well with others. In particular, I’m thinking of chips and salsa, and nachos, the most common applications of the tortilla chip. Would you be likely to add cinnamon and nutmeg to your melted cheese or salsa dip? Probably not.
In fact, I decided to give these chips the benefit of the doubt and try them with Trader Joe’s pumpkin-based Harvest Salsa. Even in this case, even with a harmonious pumpkin taste in the salsa, the cinnamon and nutmeg threw off the whole flavor balance. The sweetness and spices clash with everything else. This not-quite-right combination of spices reminds me a lot of what Trader Joe’s just tried with their Pumpkin-Spiced Salted Caramels. In that case, the strange combination of flavors was intriguing enough to push me into “like” territory. I can’t say the same thing for these pumpkin tortilla chips, which are a their heart still just ordinary chips. Nothing special about these, just something “off”.
If you wanted to use them with anything, you would need to brainstorm some pretty out-of-the-box ideas. For example, they might go well at a party with a sweet caramel or frosting dip – maybe kind of cinnamon dessert dip? The chips may even work well with highly seasoned Middle Eastern or Greek dips, such as Trader Joe’s Muhammara or cool Tzatziki.
All that aside, I feel I should note that the weirdest part of these chips is the product copy on the back. “We’re out of our gourds with excitement,” Trader Joe’s writes. “We’re ready to squash any sentiment to the contrary. Trader Joe’s Pumpkin Tortilla Chips stand alone as the preeminent permutations of that perennially preferred plant, pumpkin.”
That is some amazing, over-heated copy – combining multiple puns with a lengthy bit of alliteration. The TJ’s copy writer was definitely firing on all cylinders that day. My question is, why would you want to waste such effusive praise on such a merely average product? This is a classic, one-season-and-done novelty if I ever saw one. That product description could work on literally any pumpkin product – why not save some of the puns for the big ones – like Trader Joe’s Pumpkin Pie Spice Cookie Butter, for instance. I don’t know, it just strikes me as a waste of a well-turned phrase here.
Really, Trader Joe’s Pumpkin Tortilla Chips are a great example of “Yes, we can do it, but should we?” Yes, you can sell everything, quit your job, and become a tugboat captain, or gain hundreds of pounds in a bid to be the World’s Fattest Man, but should you? In this case, Trader Joe’s clearly has the power to put pumpkin into any product they wish, but there are some products that don’t really benefit from it.
Would I Recommend It: No – unless you had the perfect dip in mind.
Would I Buy It Again: I don’t see a need for that.
Final Synopsis: Cinnamon and nutmeg corn tortilla chips are novel, but not novel enough.