You guys know me – I never miss a chance to talk about rooibos tea. What a surpise, then, to see that Trader Joe’s has brought out a new Pumpkin Spice Rooibos herbal tea! The tin looks very nice – but this is rooibos tea we’re talking about. Is there anyway it can live up to the pretty packaging? Frankly, no – not at all. While it’s an improvement on other types of rooibos tea, it’s still just not that great.
|What it is:||Bland rooibos tea with cinnamon and pumpkin herbal spices|
|Price:||$3.99 for 20 tea bags|
|Worth it:||No, rooibos tastes like cardboard|
Generally, when you spend enough time with a food product, no matter what your initial reaction is, you tend to warm up to it. I’ll share a story with you. The Japanese produce a food called natto, which is a “fermented” (read: partially rotten) slag of soy beans. Natto is typcally served in these little styrofoam bowls, about the size of a cassette tape, and when you crack one open all you see is this beige, lumpy, nobby, sticky, slimy mass of tiny, fetid soy beans. You’re then supposed to stir it up with chopsticks, which makes the gooey beans froth up into a white, stringy mess – almost like a thick tangle of spiderwebs mixed into the beans. I’m not even going to describe the sound or smell it makes when you stir these up. The taste is, as you can probably guess, gross and slimy and sticky. In short, it’s a food that offends all 5 senses – a foul-looking, foul-smelling, foul-tasting, gross sounding mess with a repulsive texture. Sometimes people like to crack a raw egg into it.
After living in Japan for a time, and being surrounded by the natto-eating Japanese, I eventually came to enjoy natto myself. It took about 18 months of extended exposure, but even to this day I will still pick up natto from local Asian market and have it for breakfast. My point is that, after extended exposure, I was eventually able to appreciate the acquired taste for natto and even came to enjoy it. Yet despite numerous tries and repeated attempts, I am absolutely unable to apprecieate rooibos tea on any level. It’s simply the lamest drink on the planet.
Maybe the difference is that natto, for all it’s shortcomings, is at least a taste. Rooibos tea, on the other hand, tastes like wet cardboard. That’s not meant to be a put down on rooibos, it’s simply the most descriptive phrase I can think of. Rooibos tea tastes exactly like wet cardboard – and coming from a guy who ate his fair share of pasteboard story book covers as a child, I know what I’m talking about. Of course, what else would you expect from rooibos tea? After all, the rooibos bush, from which it is cut, basically just a dry collection of scrubland twigs, and rooibos tea is just some of the twig shavings from that bush.
Yes, twigs! You’re boiling twigs! Look at what you’re doing people! And sure, I suppose you could say that we’re just “boiling leaves” when we make ordinary tea – but the difference is that there’s a long history of delicious edible leaves (Uh, Spinach? I’m looking at you!), and no record at all of delicious twigs. In fact, I’d say anytime you find yourself eating or drinking twigs, that’s a sure sign that you’re doing something wrong.
Look, it’s absolutely telling that Trader Joe’s keeps coming out with versions of rooibos tea that are rooibos…and something else. Trader Joe’s Rooibos and Honeybush tea was certainly an attempt at trying to make these twigs more palatable, This new Pumpkin Spice Rooibos tea does a much better job of it, adding to the rooibos cinnamon, nutmeg, cloves and pumpkin flavor. Trader Joe’s is definitely onto something here! These traditional pumpkin pie spices add a delightful scent to the tea, and lend it a spicy, nuanced flavor tea. They just need to follow the trend and next time leave the rooibos out entirely. A pumpkin spice herbal tea that doesn’t also taste like wet cardboard? That’d be incredible. As it stands, this tea is palatable in so far as you can ignore the rooibos part. Everything else but that is nuanced and pleasantly invigorating and seasonal.
I’d certainly praise this as the best rooibos tea I’ve ever had, but that is faint praise indeed. If you’d like to drink a nice cinnamon spice tea this isn’t exactly that, but it’s close enough that it may satisfy you. However, I would strongly advise you to try some of Trader Joe’s much stronger Vanilla and Cinnamon Black Tea or delectable Spiced Chai instead. If you prefer an herbal tea, then definitely go with Trader Joe’s Herbal Blend Harvest Tea – a seasonal blend so good that I literally count the days for its return. Or go ahead and try this pumpkin spice rooibos – just don’t come complaining to me when you throw out the tin before you finish it.
Would I Recommend It: No, there are better teas at TJ’s.
Would I Buy It Again: No man, it’s rooibos tea.
Final Synopsis: A good cinnamon herbal tea, undermined by bland rooibos.
Every year I tell myself, “Trader Joe’s couldn’t possibly have more unusual pumpkin products than they had last year”, and every year I’m proven wrong.
This October, it’s Trader Joe’s Pumpkin Tortilla Chips that literally stopped me in my tracks. Yes, corn tortilla chips made with pumpkin. Like pumpkin panettone and pumpkin yogurt before them, no one was asking for this – but Trader Joe’s was going to damn well make it.
|What it is:||Cinnamon-spiced, pumpkin & corn tortilla chips.|
|Price:||$3.99 for a 12 oz. bag.|
|Worth it:||No – the flavors don’t really work out.|
Pumpkin tortilla chips are, basically, just your ordinary, run-of the-mill yellow corn tortilla chips – only with pumpkin puree and pumpkin seeds mixed in. Not content to stop there, Trader Joe’s then dusted each chip with a sprinkling of cinnamon and nutmeg. Although no added-sugar goes into them, the tortilla chips are kind of vaguely sweet, tasting almost slightly of churros, but with a vague pumpkin aftertaste.
The pumpkin I can understand – as a mild member of the squash family it can work pretty well along side corn. Cinnamon and nutmeg, on the other hand, are very noticeable flavors. They don’t always play well with others. In particular, I’m thinking of chips and salsa, and nachos, the most common applications of the tortilla chip. Would you be likely to add cinnamon and nutmeg to your melted cheese or salsa dip? Probably not.
In fact, I decided to give these chips the benefit of the doubt and try them with Trader Joe’s pumpkin-based Harvest Salsa. Even in this case, even with a harmonious pumpkin taste in the salsa, the cinnamon and nutmeg threw off the whole flavor balance. The sweetness and spices clash with everything else. This not-quite-right combination of spices reminds me a lot of what Trader Joe’s just tried with their Pumpkin-Spiced Salted Caramels. In that case, the strange combination of flavors was intriguing enough to push me into “like” territory. I can’t say the same thing for these pumpkin tortilla chips, which are a their heart still just ordinary chips. Nothing special about these, just something “off”.
If you wanted to use them with anything, you would need to brainstorm some pretty out-of-the-box ideas. For example, they might go well at a party with a sweet caramel or frosting dip – maybe kind of cinnamon dessert dip? The chips may even work well with highly seasoned Middle Eastern or Greek dips, such as Trader Joe’s Muhammara or cool Tzatziki.
All that aside, I feel I should note that the weirdest part of these chips is the product copy on the back. “We’re out of our gourds with excitement,” Trader Joe’s writes. “We’re ready to squash any sentiment to the contrary. Trader Joe’s Pumpkin Tortilla Chips stand alone as the preeminent permutations of that perennially preferred plant, pumpkin.”
That is some amazing, over-heated copy – combining multiple puns with a lengthy bit of alliteration. The TJ’s copy writer was definitely firing on all cylinders that day. My question is, why would you want to waste such effusive praise on such a merely average product? This is a classic, one-season-and-done novelty if I ever saw one. That product description could work on literally any pumpkin product – why not save some of the puns for the big ones – like Trader Joe’s Pumpkin Pie Spice Cookie Butter, for instance. I don’t know, it just strikes me as a waste of a well-turned phrase here.
Really, Trader Joe’s Pumpkin Tortilla Chips are a great example of “Yes, we can do it, but should we?” Yes, you can sell everything, quit your job, and become a tugboat captain, or gain hundreds of pounds in a bid to be the World’s Fattest Man, but should you? In this case, Trader Joe’s clearly has the power to put pumpkin into any product they wish, but there are some products that don’t really benefit from it.
Would I Recommend It: No – unless you had the perfect dip in mind.
Would I Buy It Again: I don’t see a need for that.
Final Synopsis: Cinnamon and nutmeg corn tortilla chips are novel, but not novel enough.