|What it is:||Really good marshmallows.|
|Price:||$2.99 for a 10 oz. bag|
|Worth it:||Yes. Dense, sweet and creamy.|
Some time ago I published my review of Trader Joe’s original Cold Brew Coffee Concentrate. The product was, needless to say, an instant hit. 24 ounces of fine, dark coffee, cold press-expelled and concentrated 2-to-1. It not only scratched that caffeine itch, but it did it in a damn nice way. It was, in its own way, the cookie butter of the coffee drinking world – a remarkable game changer that everyone can agree on.
Now, I’m not much of a coffee drinker myself – my monthly coffee intake is roughly equivalent to what most people drink in one morning. I bring up this as a sort of inverse bona fides – I really know next to nothing about coffee. Nevertheless, even I, untrained palette I, was able to appreciate the fine, if subtle, qualities present in Trader Joe’s Cold Brew Coffee Concentrate. In fact, TJ’s cold brew coffee is responsible for the very first redaction I ever ran on this blog. After giving it an initial rating of “Eh, I don’t get what the big deal is”, I ended up going back to the bottle time and time again, until I’d polished the whole thing off. It’s that good. Even an untrained, unsophisticated coffee drinker preferred it to ordinary brewed coffee.
What’s the appeal? The biggest difference is that cold brew coffee is almost unbelievably mellow and unacidic, compared to ordinary brewed coffee – even for “low acidity” blends. When coffee grounds are cold brewed they’re basically just soaked – soaked in cool water for a day or more until gentle osmosis has impregnated their medium with all the flavor and caffeine of the bean. This lengthy process is the reason you have to buy your cold brew coffee pre-made – and why Starbucks runs out of it part way through the day. You simply can’t brew up more of this stuff on command.
As a result of this patient process, the resulting coffee avoids any of the acrid components that show up in hot-brewed, or over-cooked coffee, while also teasing out more subtle aspects of the bean that obliterated by being exposed to boiling temperatures. The coffee is still as bold, bitter and brawny as it would be of it was hot brewed, it’s just easier on the palette, teeth and, importantly, stomach.
So if Trader Joe’s cold-brew coffee is already such a hit, what does this new variety have to offer? Why bother with a French Toast? To be honest, there’s really not a whole lot of difference between the new brew and the old brew – more crunchy cookie butter vs. smooth than of cookie butter vs. oreo cookie butter.
“French roast” just refers to how long a
coffee bean has been roasted for, before grinding. In this case, a very long time. On the informal scale of bean roasting, the French is the penultimate roasting designation – only the Italian roast subjects beans to more heat for longer. As you might expect, a longer roast results in more of that smokey, toasty, roasted taste, but at the cost of burning away any individual characteristics of the original bean. As such, it’s not usually the coffee conisseur’s first choice. However, that same extended roasting process also breaks down the acid in the bean, making it a naturally choice for those looking for a lower acidity brew.
The end result means that this brew is a little bolder and even less acidic than its forbearer. Those are both pluses in my book. If you’re looking to expand your cold brew experience, or just trying to find the least acidic coffee on the market, you’ll want to give this one a try.
Would I Recommend It: Yup – if you like cold brew coffee, you’ll like this.
Would I Buy It Again: This jug is a 2x concentrate, so it should last me a year or so.
Final Synopsis: More of what you live in a cold brew.
I’ve been hammering Trader Joe’s pumpkin-flavored frozen treats hard recently. We looked at TJ’s Pumpkin Ice Cream, we’ve looked at their (even more delicious?) mini pumpkin and ginger ice cream sandwiches, surely you’re thinking we’ve got nowhere to go from here.
|What it is:||Pumpkin ice cream balls, wrapped in tender mochi.|
|Price:||$3.49 for 6 mochi|
|Worth it:||Yes. These are awesome!|
That’s where you’re wrong, friend, because I’ve saved the best for last, with Trader Joe’s Pumpkin Pie Mochi Ice Cream. Just go out and buy some right now and then eat them in your car. Frequently commenter Mara revealed recently that Trader Joe’s mini pumpkin ice cream sandwiches winked at her so delectably that she had to eat the entire box in the parking lot. This is an activity I understand all too well. What I’m saying to you now is, when it comes to Trader Joe’s Pumpkin Pie Mochi Ice Cream that’s not even optional. In all seriousness I want to open the box up, in your car or on the bus or while roaring down the road on your ‘roided up hog, and pop one in your mouth. Don’t even wait, just do it.
What Trader Joe’s has done is taken their delightful pumpkin ice cream to the next level. Any ice cream is improved by enclosing it soft mochi, but TJ’s pumpkin pie ice cream – with it’s warm, delightful notes of cinnamon and nutmeg – really becomes something amazing.
Mochi, for those who may not be familiar, is a traditionally Japanese food. What it is, literally, is rice. Cooked rice that has been pounded over and over again until it forms into the sticky, chewy, malleable and unspeakably tender blob called mochi. In Japan it’s closely associated with festivals and big holidays, and is used in all sorts of sweets or just eaten by itself. The masterstroke of mochi, though, is in using it to hold little pockets of ice cream. A thin layer of soft, gently floured mochi (to prevent sticking) is wrapped around a good sized scoop of ice cream. As a result, you can hold it directly in your hand without worrying about it melting, while also enjoying the pleasant chewiness of the mochi-ice cream combo. It is, essentially, the Japanese take on the ice cream sandwich – only better.
Most Trader Joes’ carry the Mikawaya brand of mochi ice cream in a variety of common flavors (vanilla, strawberry, and green tea). Only Trader Joe’s, however, offers something as crazy as Pumpkin Pie Mochi. Surprisingly, TJ’s doesn’t just use their premium pumpkin ice cream in these mochi, but instead has formulated a slightly different version (referred to in the name, as you may have noticed, as pumpkin pie ice cream). The main difference seems to be that the mochi ice cream freezes harder than the notoriously soft pumpkin ice cream, although I’d swear that the pumpkin pie ice cream actually tastes a little more pumpkin-y than the pumpkin ice cream itself. (This is another instance of a weird quirk at TJ’s where offshoot products sometimes taste more authentic than the progenitor product. Cf. TJ’s Sriracha hot sauce vs. TJ’s Sriracah Ranch) It’s also worth noting that they got the fat content under control in these mochi bites – only 20 calories from fat per ball.
In any case, you can’t go wrong with these. If you’ve never had mochi ice cream before, do yourself a favor and pick one up. If you have had mochi ice cream before, you’ll want to add these to your arsenal. Of all the pumpkin products I’ve had at TJ’s this October, these mochi balls might be the most surprising and delicious.
By the way, one last tip – if you’ve never tried it, leave one of these out for a few minutes to melt slightly. The mochi will safely keep all the ice cream inside. Taking a bite of a partially melted ball that’s approaching room temperature is a heavenly experience.
Would I Recommend Them: Yes, a great combination of chewy and chilly.
Would I Buy Them Again: Yes, I’ll be crushed if they don’t have them again next year.
Final Synopsis: Mochi improves any ice cream.