Trader Joe’s Sweet & Salty Kettle Popped Popcorn Chips with Whole Grain, Chia Seeds, Flax Seeds, Whole Quinoa and Sunflower SeedsPosted: March 12, 2015
Trader Joe’s doesn’t care if everyone else is giving their food products catchy, memorable or even easily paresable names. No, what they’re going for is completionism, and they aren’t going to stop adding words to their product name until it contains as many ingredients as they can get away with. Thus is the case with TJ’s Kettle Popped Popcorn chips – a sweet and salty hybrid snack that dares ask the question, “What would happen if you tried making tortilla chips out of kettle corn?”
I may slight Trader Joe’s for their gaffs, but I love them for just these feats of daring audacity. Obviously no sane person would try to take fully popped sweet and salt kettle corn, then try and compress them down into flat discs. Leave the popcorn to the popcorn and the chips to the chips, the average consumer might say – their sense of normalcy firmly ingrained by the stream of mundane products churned out by mainstream grocers. Not only has TJ’s just made chips out of popcorn, but they went ahead and started throwing in whole fistfuls of quinoa, sunflower seeds, and chia seeds in as well. I’m going to give them full points for thinking outside the box on this one.
That said, are they any good. Well, as you might imagine from such a hybrid snack, it does many things serviceably, but nothing amazingly. While shaped like chips, they certainly don’t behave like chips. That is to say, these popcorn chips can’t be dipped or dunked. Their popcorn nature makes them much to fragile for that. The only thing that the chip nature is good for is to give a home for all the seeds.
The scattering of quinoa, sunflower, and flax seeds give the otherwise ordinary kettle corn a nuttier taste and a sort of extra intriguing crunch. However, because the chips are so fragile they tend to break up immediately in the mouth, so there isn’t really much time to appreciate it. I like the idea of mixing in those seeds, but unlike, say, Trader Joe’s Super Seeded Tortilla Chips, these just don’t hang around long enough to have much of an impact. It almost seems like a waste of the seeds, and an unnecessary source of additional fat.
The kettle corn itself is quite tasty – just the right amount of salty and sweet that makes it such a treat. However, it begs the question, why wouldn’t I just buy a regular bag of kettle corn if that’s what I was after? The only real advantage, as far as I see, is that it’s easier to be aware of how many “chips” you eat. Regular popcorn is such an amorphous collection of tiny things that I tend to eat more than I realize- munching down kernel after kernel. In chip form it’s easier to realize “Whoops – that was a dozen chips, better lay off.”
Ultimately, Trader Joe’s Kettle Popped Sweet and Salty Popcorn Chips are an interesting new snack, but fail to make a strong case for buying a second bag.
Would I Recommend It: No, just go pick up some regular kettle corn.
Would I Buy It Again: I’d give it a pass.
Final Synopsis: Tasty kettle corn, compressed into an unnecessary disc shape.