Trader Joe’s Channa MasalaPosted: March 20, 2014 Filed under: Chickpeas, Frozen Food, Gluten Free, Trader Joe's Brand | Tags: chana masala, chickpeas, garbanzo beans, Trader Joe's Brand, trader joe's indian food 5 Comments
As promised we continue Frozen Indian Food week with Trader Joe’s Channa Masala. Sure, the name might not be as hypnotically rhythmic and soothing as Aloo Chaat Kati Pouch, but this spicy, tasty, cheap and tangy chickpea dish has just as much to offer on the flavor front.
As you might guess from the above description, this dry and tangy dish comes from the dry and tangy regions of Northern India. Rajistan in the north west of Indian, and the neighboring regions, are dominated by the great Indian Thar Desert and something of the sere nature of this region has permeated the food that comes from here.
The Thar Desert (bordered to the south by the Great Rann of Kutch) is, of course, famous for having the best desert name of all time, just above Gobi and Mojave. The Thar Desert’s other claims to fame, of course, is as the setting for Rama’s attack on Lanka with his army of vanaras, when he and had to use his agneyashtra-amogha to dry up the drumakulya, leading to the creation of the Marukantara, but that may just be my opinion.
At any rate, masala, as we maybe all probably know, is the general South East Asian term for a mixture of spices, while channa, or chana, is the Hindustani word for chickpeas. That, and exactly that, is what you get in Trader Joe’s Channa Masala – a bunch of garbanzo beaans mixed into a sauce of onions, tomatoes, peppers and some usual Indian spices (namely, cumin, fenugreek, tamarind, mango powder and cilantro).
What that means is, you get a damn good side dish with a bunch of different flavors going on. The garbanzo beans cook up in a couple minutes in the microwave, and come out with just the right texture – a nice toothsome bite that is neither too hard nor too mushy. The sauce starts out with a savory, slightly charbroiled taste that gives way to a nice low burn as you eat. Where things start to get a little weird is around the edges of these flavors, where a noticeble, delicate sourness comes in. This hint of sour is the result of the mango powder and tamarind spices, and turns the whole meal into something more considerable than a simple bean side dish.
Trader Joe’s claims they make their Channa Masala from a traditional Indian recipe, and while that’s the sort of claim I usually write off immediately as marketer-speak, it really seems to be the truth in this case. This is a solid, and simple dish perfect for pairing with a more substantial entree – the Aloo Chaat, for example, would give you a complete, rather good Indian dinner in about 6 microwaveable minutes.
Would I Recommend It: Yes, these are some tasty beans.
Would I Buy It Again: Yes, this is an excellent solution for my go-go lifestyle.
Final Synopsis: A cheap and easy Indian chickpea dish.
Trader Jose’s (Trader Joe’s) Chicken AsadaPosted: February 20, 2014 Filed under: Chicken, Meat | Tags: chicken asada, pollo asado, Trader Joe's Brand 2 Comments
Trader Joe’s Chicken Asada with Peppers and Onions is a twist within a twist. The classic asada, the asada we’re most likely to meet out in the world, is of course carne asada – a beef dish. Trader Joe’s confounds these classical notions with a chicken dish of pollo asado and, not content to simply flip the script once, flips it again by marinating the chicken in a pineapple juice marinade. The result is a citrusy, savory, colorful main dish that will satisfy every bit as well or better than any mere carne asada.
Let’s talk asada. The term, I am informed by my vast knowledge of where to translate words on the internet, literally means “roasted” or “grilled”. Now you and I and anyone else who lives south of the 40th parallel knows that this term is encountered nearly exclusively with carne – aka beef. Specifically marinated beef. Exactly what form that beef is going to take, on the other hand, is anyone’s guess. As a rule you can expect long, thin strips, though you’re just as likely to end up with mince meat or a single giant block. Like barbecue, the only real rule is that it’s beef and that it’s been seared to hell on a grill. And, of course, that it gets served up with some sort of vegetable or another.
So it was with considerable curiosity that I picked up the chicken “asada” – or more correctly asado. Could chicken be as good as beef? It certainly can, and in this case it certainly is. Though it lacks the sinewy tenderness you might expect from a good bit of roast flank steak, you’re still getting a nice, juicy slice of flame grilled chicken that locks in that barbecue flavor. Even better, it brings that wonderfully lean nutrition that chicken is famous for – satisfying the health conscious with its rock bottom 3 grams of fat per serving.
Now as exciting as chicken is by itself, what really caught my attention in this dish is the unusual marinade. Pineapple juice is the base, seasoned with garlic, chili powder and coriander. Now it’s not unheard of from lemon juice to go into your carne asada marinade, but this is generally a highlight, not the base note. Here the pineapple flavor is unmistakable, and when coupled with the hints of coriander you might be left wondering if you’re eating a Mexican dish at all, or if you got a box of mislabeled Indonesian food.
If it wasn’t for the fact that Trader Joe’s Chicken Asada goes so well in a fajita, I’d probably make a bigger stink about this flagrant flaunting of traditional labels. As the case stands though, the sweet, citrus vibes and subtle smoky flavoring of the other spices do an amazing job spicing up your otherwise staid and ordinary fajita/burrito/taco.
Complimenting the chicken is a reasonable serving of sliced, grilled onion, poblano pepper, and red bell pepper. Nothing too crazy about these suckers – just your regular veggies soaking up the unusual marinade. If you decide to microwave this dish, just be sure to keep an eye on these guys. I found that even after nuking them for the upper time limit given the veggies were still a little tougher than they should have been.
Overall, this is a very good dish, and certainly one worth checking out, just so long as you don’t think of it as an ordinary carne asada.
Would I Recommend It: Sure, it’s tasty and a little different.
Would I Buy It Again: This could become a staple of Mexican food night around my place.
Final Synopsis: A lean, citrusy alternative to traditional carne asada.
Trader Joe’s Wild Salmon JerkyPosted: November 16, 2012 Filed under: Fish & Seafood, Jerky, Salmon | Tags: jerky, sweet, Trader Joe's Brand, wild salmon Leave a comment
The statement “I love jerky” is pointless and trivial. Of course you love jerky, we all do. In addition to jerky, many people also love smoked salmon. But these are two very different foods, and in my life thus far, as wild and adventurous as it has been, I have never been tempted to combine the two. Someone was however, and of course that person was an employee of Trader Joe’s. God bless those crazy mad men.
I’m sure that you, like myself, have encountered jerky in many forms beyond the simple “beef” of yore. Turkey jerky, elk jerky, emu jerky, gator jerky, even alien jerky (if the market shills in Barstow, CA are to be trusted at any rate) – all seem to taste, in the end, basically the same. That’s the miracle of jerky, you get some meat, jerk the hell out of it, dehydrate (or smoke) ‘til dried, slap it in some burgundy-colored bag and mark it up 500%. Bam, jerky. The tang of the spices is what you’re paying for, the meat itself never seems to make that much of a difference. But terrestrial animals are one thing – what about fish? They are, for one, famously fishy tasting. There is something of the river or ocean inherent in the meat of the fish that is not easy to simply jerk and dry away. Or is it?
There are a couple things that immediately stand out about Trader Joe’s Wild Salmon Jerky. One is the texting cowboy riding the giant fish (miniature cowboy riding regular sized fish?) which is fine, whatever. Considerably more interesting are the ingredients that are going into our wild salmon snack – a brine of brown sugar, caramelized sugar, molasses, maple syrup and a touch of salt. Sounds a little sweet, doesn’t it? “But” you might be thinking, “Using salmon for jerky is novel enough – surely they aren’t making sweet salmon jerky.”
Hold onto your pants, because they damn well are.
Trader Joe’s Wild Salmon Jerky is, hands down, the sweetest, most sugary jerky I’ve ever had. Your fingers come away tacky with molasses from each bite, that’s what we’re talking about here. And why not? If you can have BBQ jerky and Teriyaki jerky and “X-box presents: Call of Duty 4: X-trm Habenero” Jerky, why not a fish jerky reminiscent of pancakes?
Honestly, I like this stuff. I like its moxy. I like that TJ’s doesn’t give a flying fig about what everyone else is doing, they’re going to put sugar on salmon and call it jerky. Now, the flavor is not my favorite, but I’ve also never been a fan of teriyaki jerky and plenty of people love that. There’s nothing wrong with the taste – it’s intriguing and new – it’s just not my taste.
That said, I’d be remiss if I didn’t call out a couple of points.
One, there is a strong odor at play here, and not an entirely pleasant one. Open the bag and you’re hit with the combined smell of dried fish and maple syrup – try not to think about cat treats, it does taste better than that.
Two, the pieces are thick and hard. The texture is very different from what you get with long, thin pieces of beef jerky. The salmon jerky is much chunkier, and the toughness of the pieces don’t have the pleasing give to the bite that other jerky does, it’s much more work to chew one of these guys up.
Would I Recommend It: Certainly, if you’re a sweet jerky lover – not that I’ve ever met any of those.
Would I Buy it Again: I’ll stick to my beef, turkey, deer, bison and ostrich jerkies, thanks.
Final Synopsis: An experience that’s more novel than pleasant, but just might tickle the pallet of a sweet jerky lover.
Trader Joe’s Ridge Cut Sweet Potato ChipsPosted: October 14, 2011 Filed under: Chips, Snacks, Trader Joe's Brand | Tags: Chip, Sweet Potato, Trader Joe's Brand 1 Comment
Another sweet and salty chip, but do these rather more sanely presented chips have anything on the milk chocolate potato chips?
I am, in no uncertain terms, a sweet potato lover, the oranger the better I say, but I’m an old school sweet potato lover. Give me ‘em whole and baked or smushed into Thanksgiving casserole and I’ll eat until I’m sick and all dieting resolutions have been obliterated. While I do enjoy sweet potato fries, I have to wonder if we need to sweet potato-ify everything once made from the common Idaho.
I was ready to abandon this idea when I bought Trader Joe’s Ridge Cut Sweet Potato Chips. It was the “ridge-cut” modifier in particular that caught my attention. Ridge-cutting is, and has always been, the domain of Ruffles (and Ruffle’s knock-offs). A ridge-cut (or crinkle-cut, in more proper kitchen nomenclature) potato chip is saying one thing to me – this is some serious snacky junk food. Ridge-cut chips are not bought to be rationally portioned out, they are bought to cram into your gob in handfuls while sitting in a darkened room, illuminated only by the flickering pale light of a TV screen playing a show designed to insult your intelligence. Also for picnics.
To achive this sort of status, however, a junk food needs to be straight forward and unengaging – not to challenge your taste buds, but to allow your body to slip steadily toward a sort of waking coma. What’s so strange about the sweet potato chip is that it doesn’t allow you to do this. The mild sweetness of the potato mingles strangely with the mild saltiness of the chip. Neither one is particularly forceful, and they allow the natural flavors of the sweet potato to come out. To me this was a disadvantage.
The chip had a strangely confused taste- leading my taste buds partly down one path, then partly down another. The overall effect was that it never really took me anywhere, not clashing, but not quite in harmony either. Because of the flavor mixture, I couldn’t find a dip or condiment that would suit them. Too sweet for ranch or salsa, too salty for a desert dip, it felt like these things were just meant to be eaten plain, but without a single strong taste to suck me in I couldn’t imagine snacking on them over a nice salty chip like Ruffles.
I know there is a lot of love for sweet potato products out there, but this product failed to win me over. It seemed to me it would have been a better product if it had been salt-free, letting the natural sweetness of the potato speak for itself.
Would I Recommend Them: No.
Would I Buy Them Again: I can’t think of a reason why.
Final Synopsis: A novel approach, but fails to do anything better than your average potato chip.
Trader Joe’s Unflavored Organic Coconut Milk BeveragePosted: October 13, 2011 Filed under: Drinks, Trader Joe's Brand | Tags: Coconut, Gluten-Free, Milk, Trader Joe's Brand, Vegan 2 Comments
Nothing ever sounds so good to me as coconut milk. I don’t know why this is, because every time I have some I’m inevitably disappointed. I blame cultural indoctrination for my consistently high hopes – mainly Sesame Street.
As a child I remember watching one of the recurring animated segments that would run from time to time on that saintly old show, the simple story a little boy in Jamaica (or some such Carribean Island) who wants nothing but a nice glass of coconut milk before bed time, receives it, and becomes infinitely content. What was coconut milk, I wondered, watching this little drama unfold, and how good must it be? I supposed it to be something unearthly sweet and creamy and delicious.
Alas, I grew older. And as I grew older it came to be that I would taste coconut milk. And through tasting it I came to know the bitter world of disappointment that comes to claim us all. Coconut milk, I learned, basically tastes like water diluted with milk, nothing so exotic as I had dreamed. And so I turned my attention to other things, and experienced much and forgot coconut milk, forgot it until today.
Trader’s Joe’s Unflavored Organic Coconut Milk Beverage lured me with that same exotic appeal from my youth, and while it does not redeem those lost childhood dreams, for what it is it is quite good. This coconut milk beverage, and note the addition of the word beverage here, is basically just a soy milk substitute. The taste is very close to the taste of ordinary soy milk (essentially undetectable to a regular guy like me), but is noticeably thicker and creamier, and leaves a mellow, lingering taste in the mouth.
This creaminess is due to the ingredients behind the coconut milk beverage, which is not actually coconut milk per se, but coconut cream mixed with water. To me, this would seem to be basically the same thing as coconut milk, seeing as that coconut cream is just coconut milk that has had the water simmered out of it. Evidently that’s not the way the truth in labeling division of the US Gov’t sees it though.
At any rate, the main audience for this product doesn’t seem to be me so much as it does those people whose stomach’s are quite prickly when it comes to milk and/or soy based products. I can’t speak for those fine people, but as someone blithely lactose tolerant I thought this product was a bit nicer than ordinary unflavored soy milk for my cereal, but still no replacement for the good ol’ cow.
Would I Recommend It: Only to those on the look for something other than soy milk.
Would I Buy It Again: Sorry, but it just doesn’t fill any needs in my life.
Final Synopsis: A good go to for the soy-sensitive, it not the childhood dreamers.
Arabian Joe’s Spicy Spinach PizzasPosted: October 11, 2011 Filed under: Pizza, Trader Joe's Brand | Tags: Pizza, Spinach, Trader Joe's Brand 17 Comments
One of the little touches that so endears me to Trader Joe’s is the way they slightly tweak their brand name on certain products in order to, I don’t know, infuse it with whimsy or something. What ever the reason, I sorta love it a lot. Whether it be Trader Giotto’s bruschetta or Jo Jo’s Animal Crackers, everytime I see one it gives me that little inward thrill of smug pleasure. “If you look closely you’ll see those taco’s say Trader Jose,” I feel like pointing out to everyone, “I’m pretty clever, so I notice those sorts of things.” Yes intellectual self-wankery, one of the many perks of visiting my neighborhood store.
That said Arabian Joe’s Spinach Pizzas might be slightly too erudite for me, for I did not know previously know that tiny spinach and onion pizzas intersected with the Arabian peninsula. The connection is a little easier to spot when you realize these aren’t actually pizza’s in the sense that most American’s conceptualize the food.
Trader Joe’s Spicy Spinach pizzas are more of a pre-made snack bread, than a mini pizza. Rounds of flat bread, rubbed with olive oil, are topped with a minimal (but still delicious) amount of chopped spinach, onion and spices. Instructions call for a very quick jaunt in the oven (about 3 minutes) and result in some delightfully crispy, deliciously snackable food. Delicious en mass as a meal, or excellent one at a time as an appetizer or meal-rounder-outer (if there is a pretentious French word for that term, by the way, please let me know).
The “pizzas” are flavorful by themselves and, as advertised, a little spicy, but not particularly filling. The bread crisps up well, and makes a good base for additional pizza modifications. I topped one with a bit of prosciutto, which was the tits, and I bet garnishes of olives and feta would be about the same. Live it up – or not. Between their small size (6” diameter) and sparse toppings, they are about the healthiest pizza option as you’re likely to find.
Don’t be put off by the unusual packaging. It looks like you’re just buying a bag of blank pitas, but the toppings are packed facing inwards on both sides for some reason. Check ‘em out in the refrigerated food aisle.
Would I Recommend Them: Go at ‘em, they’re good.
Would I Buy Them Again: Yep – cheap, tasty & easy to make.
Final Synopsis: A tasty alternative to the shlumpy pizza bagel, with the potential to be customized.
Trader Joe’s Pear Cinnamon CiderPosted: October 8, 2011 Filed under: Drinks, Juice, Trader Joe's Brand | Tags: Cider, Pear, Trader Joe's Brand Leave a comment
For me, nothing says it’s the holiday season like a little spiced apple cider. I live in Los Angeles now, a place as inimical to the change of seasons as you are likely to find, where the only difference between summer and winter is that it rains sometimes, but a single sip of mulled apple cider makes me feel like I can smell the first snow flakes on a lonely north wind.
I know that’s a tall order to ask of a simple juice, but I’ve never had an apple cider that fails to deliver that chilly, first sensation. So it was with great interest that I picked up a jug of cinnamon spiced pear cider from Joe’s today. To be honest, I didn’t even know there were ciders other than the apple kind, but just as ketchup is in no way bound only to tomatoes so too is cider as much a method as it is a product.
So what exactly is the difference between a cider and a juice? The internet abounds with non-answers on the subject. Both are made from the same apples in the same way, with their being some contention over whether or not cider has to be made from young apples, or if it has to be unpasteurized. Effectively, the only difference between the two lies in how it’s marketed to you. For my two cents, I always consider it cider if it’s a bit opaque, comes in a big jug and, most important of all, is spiced. With such easy prerequisites its a surprise that I’ve never seen the juices of other fruit sold as cider.
Now that said, I obviously have high expectations for my cider, and I’m happy to say that pear cider fills apple cider’s ample shoes perfectly. From the very first sip I felt myself transported to a chilly hillside strewn with colorful leaves, an overcast sky just about to bring snow down from the mountains. I could go on about the delicious taste of cinnamon and other spices, etc.., but for me it’s already fulfilled the all important “autumness” criteria. That said, spiced pear cider doesn’t really offer me anything all that different from spiced apple cider. The degree of pearness that comes through is heavily masked by the bouquet of spices. It’s a fun item, and well executed, but not much different than anything you’ve had before.
Would I Recommend It: Yeah, give it a shot.
Would I Buy it Again: Over regular spiced apple cider, probably not.
Final Synopsis: A good spiced cider, but it doesn’t offer anything new.
Trader Joe’s Milk Chocolate Covered Potato ChipsPosted: October 7, 2011 Filed under: Chips, Chocolate, Snacks, Trader Joe's Brand | Tags: Chocolate, Potato Chips, Trader Joe's Brand 1 Comment
After yesterday’s disastrous beet and purple carrot juice, I thought I finally thought I had had enough of seemingly preposterous food pairings. Why not judge a book by its cover? You might be wrong every now and then, but you’ll be right about 95% of the time. Surely I could live with that, right? I was fooling myself, of course, as I said before the unknown allure of seemingly insane couplings holds an irresitable draw for me. Here it is, the very next day and I’m back at it again with a treat that couldn’t sound worse to me on paper.
Chocolate covered potato chips. Honestly, I’m surprised this combination even crossed anyone’s mind to begin with. The name easily evokes the sloppiest, laziest summer days of youth when, with one hand, I might casually shove a handful of chocolate into my mouth then supplement it with a handful of chips from the other, not bother with all the effort of clearing my esophagus in between. Homer Simpsons’ famous Gum & Nuts comes to mind, along with any number of childhood’s boderline creations (popcorn and ketchup, apple butter and ice cream). In other words, I was ready for mediocrity at best.
Consider my gob smacked when I actually tried these things. The sweet taste of milk chocolate melts seamlessly into the salty kiss of the potato chip, all bound up in a pleasurable crunchy bite. All but overwhelmingly delicious, this crazy confection literally sat my ass down. After crunching the initial test chip my tongue quickly cited that well known edict “This Is Effin’ Good!” and summarily took charge of all cognitive and motor functions, pleasuring itself with chip after chip. It was only through a great exercise of self-control later on that I was able to salvage about half the bag. We’re talking dangerously good folks. Salty, crunchy and sweet altogether, without being too much of one or another – this chip had everything that I didn’t even know I was looking for.
No downsides here, but maybe a couple suggestions. These came packaged in the same way as Trader Joe’s Dark Chocolate and Peanut Butter thingies, which is to say with no consideration for the inherent meltiness of chocolate. No problems yet, but it’s just not a good idea to sell chocolate all jumbled together in a bag. Also, the bag is quite small, but I’m inclined to consider this a good thing at the moment since these things are guaranteed diet-killers. Overall though, these chips are a sweet, secret surprise.
Would I Recommend Them: Yes sir, I would.
Would I Buy Them Again: So long as I’m not worried about sticking to a diet.
Final Synopsis: Chocolate and Potato Chips – the definition of synergy.
Trader Joe’s Beet and Purple Carrot JuicePosted: October 6, 2011 Filed under: Drinks, Juice, Trader Joe's Brand, Vegetables | Tags: Beets, Carrots, Juice, Trader Joe's Brand 10 Comments
Goddamn beets got me again. After enjoying my marinated beet salad so much I thought I’d pull a Jesus and turn the other cheek, try and welcome all beets back into my life. Unfortunately, Jesus has once again out done me, for I simply cannot forgive what these beets have done to me.
I might be being a little unfair toward beets – the purple carrots can’t be totally blameless here. Purple carrots are just carrots that happen to be purple – nothing more exotic than that. In fact, before the reign of William of Orange in the 16th century it was more outlandish to see an orange carrot than a purple, red, yellow or white carrot. Allegedly, as part of a great ploy, the farmers of the Netherlands teamed up to produce nothing but orange carrots as to pay tribute to their king, thereby establishing orange as the standard color for the last 500 plus years. Pretty good tribute guys!
To return to the subject at hand, this ungodly combination was the worst thing I have drank in recent memory. I hope this blog goes somewhat toward testifying my openness to even the strangest foods and my willingness to consume anything food like, because I assure you this is the case. This beet juice simply affirmed all my worst fears and suspicions about Satan’s vegetable – all the horrible taste of drinking the liquid canned beets come in, combined with a cloying, lingering flavor that simply will not leave your tongue alone. I’m afraid I found this one simply undrinkable, and I don’t say that as a knee-jerk reaction. I am proud to say that I managed to give it my level best and fight my way through an entire glass, though it was consumed in small sips with generous periods of walk-it-off time in between. I could do no better, and was relieved when I was finished with it. Wasting food was deeply ingrained in me as a sin, but I will dump this muck into a gutter and laugh at it’s demise.
That said, the juice is good for you. It’s phenomenal for you in fact – so chock full of Vitamin A, C, Iron and Calcium that if you drank it daily you would all but explode in a thunderous shock wave of healthy energy. I’m sure there are beet fans and health fanatics alike who embrace this product as an exciting new way to drink their favorite vegetable. I don’t care, and will do my best to avoid having my eye line accidentally cross sight of another bottle ever again.
Beets – you got me again! Damn you beeeeeeets!
Would I Recommend It: Uh, like no.
Would I Buy It Again: It’s hard to imagine a situation so dire that I would be compelled to.
Final Synopsis: Beets are monsters and they should all be destroyed.
Trader Joe’s Chili Lime Chicken BurgerPosted: October 5, 2011 Filed under: Burgers, Chicken, Chili, Lime, Meat, Trader Joe's Brand | Tags: Burgers, Chicken, Trader Joe's Brand 4 Comments
It’s got the chili, it’s got the lime – what more can you want.
I would call myself very satisfied with these. Chicken burgers are a well known delicious healthier, lean alternative to ground beef. However, it has also been accurately accused of being a blander alternative as well. The chili and lime flavoring did a phenomenal job compensating for this – zesting the chicken with a flavor that gets the mouths of everyone in the room watering. I actually had to fend off overly ardent admirers of my browned burgers as I ate them. The patties are flavorful without going overboard. I went into these mostly worried that the chili-lime balance would be skewed too far one way or another, but I needn’t have. The chili packed a kick without being too spicy, and the lime was zesty without being too citrusy. A good taste for a fresh burger, or any light, summery dish. Combined with the shockingly healthy nutritional profile (on 6g of fat per patty) these burgers roar to the top of the Taste To Health Quotient.
Other positives – the packaging is tight, efficient and easily storable, and the wax paper in between the paddies ensured ease of separation. The only real downside? No cooking instructions on the box. I’m kind of a numb nuts when it comes to intuiting the way to cook things. Though I enjoy cavalierly disregarding the instructions for most things, I assiduously pore over any meal preparation tips. For the chicken burgers, not being something I am overly familiar with, I was particularly looking forward to a little help, but was left in the lurch. I just sort of cooked until they browned, and although this mostly worked out I did over cook one of the four patties. For shame Joe! To paraphrase an episode of the Simpsons, stupid cooks need the most attention.
Would I Recommend Them: Yes, but look up the cooking instructions online.
Would I Buy Them Again: I could see it.
Final Synopsis: A little zing-pow in your chicken burger.