Trader Joe’s 100% Pure Coconut Water – Single Origin
Posted: January 27, 2015 Filed under: Trader Joe's Brand | Tags: 3 stars, Coconut, coconut water, Trader Joe's 4 CommentsI’m used to seeing coconut water peddled in large cartons, usually with some sort of semi-novel tetra-pack packaging – so coming across Trader Joe’s new 100% Pure Coconut Water in a tiny little 12 oz plastic bottle was a surprise. Even more surprising was the $2.99 price tag. Wait – seriously? Doesn’t Trader Joe’s already peddle a 750ml box of Pure Coconut Water for that exact same price? Just feet away on a nearby shelf? Do they really expect me to pay more than twice as much for the same amount of coconut water? They must think this is some seriously good stuff.
As I talk about in my earlier post on coconut water, Trader Joe’s made me a coconut water convert. Yes, I still think it tastes sort of weird and is painfully trendy – but it’s also an absolutely amazing (and natural) way to get massively hydrated. So I’m more than willing to be receptive to TJ’s new take on coconut water – but with this sort of price differential they going to have to make one hell of a case.
When you crack this bottle open and take a sip, the first thing you’ll notice is that it is actually pretty similar to Trader Joe’s other coconut water. This certainly puts it leaps and bounds ahead of many of the commercial coconut waters on the market (Zico, VitaCoco, etc, etc, etc) but doesn’t exactly make the case for that bigger price tag. Sure, there are some subtle taste differences that can be dissected – this Single Origin Coconut water seems to go down a little “smoother” and seems to taste a little fresher – but this is largely splitting hairs.
So if they taste the same, why the big price difference. That, of course, is because of the “single origin” quality, featured on the label. As TJ themselves explain on the side, each bottle is derived from a coconuts grown only in Thailand, with 1.5 coconuts going into each bottle. Hence the “single origin” label. While that may be somewhat underwhelming (defining “single origin” as originating within the same general country doesn’t particularly impress me), they also make use of a cold water method of pasteurization called HPP or high-pressure processing, thereby avoiding high temperature pasteurization which degrades the nutritive qualities inherent in the water
Basically, at this point, I could get into exactly what that entails – but it matters less than what Trader Joe’s is really trying to do with all this fancy labeling. True coconut water purists – those who turning to coconut wateras a lifestyle choice – pay considerable attention to the origin and method of pasteurization of their water. For instance, this blog post goes into depth at great length about the various virtues and sins committed by coconut water bottlers. Trader Joe’s new 100% Pure Single Origin Coconut Water is Trader Joe’s response to these concerns – a coconut water targeted at the discerning coconut water drinker.
While that’s all well and wonderful, what does it mean to someone like me who already enjoys Trader Joe’s existing coconut water offerings fairly well, and technical discussions of pasteurization processes very little. For that person, you can safely ignore this little bottle and continue to purchase the big carton, as usual. You can imagine the difference between these two as something like the difference between Perrier bottled water and Arrowhead. By all means, go for the Perrier if you fancy yourself a bottled water connoisseur, or have the money to spare. For everyone else, the difference between the two will be less than the pressure on your wallet.
The Breakdown
Would I Recommend It: Only to serious coconut water enthusiasts.
Would I Buy It Again: I’ll be sticking with TJ’s other coconut water.
Final Synopsis: An ostensibly higher-quality coconut water meant to target the discerning coconut water crowd.
Trader Joe’s Organic Sriracha and Roasted Garlic BBQ Sauce
Posted: January 22, 2015 Filed under: Trader Joe's Brand | Tags: 3 stars, bbq, bbq sauce, garlic, Organic, sauce, sriracha, Trader Joe's 4 CommentsAfter reviewing Trader Joe’s fantastic new Sweet Sriracha Bacon Jerky the other day, I was more than eager to give Trader Joe’s Organic Sriracha and Roasted Garlic BBQ sauce a shot. Trader Joe’s obviously has it in their mind to revolutionize the sriracha game. Not content deal with the Hoy Fong foods status quo, TJ’s started off by shaking things up with their own brand of tangier sriracha. The sweet sriracha bacon jerky escalated things to a whole different level entirely – setting the stage perfectly for an organic, sriracha based BBQ sauce. However, while this BBQ sauce is good, it’s not going to knock your socks off or anything.
The first thing I should point out is, despite getting top billing in the name, this sauce doesn’t taste like sriracha at all. Oh, sure, it’s spicy – very pleasantly spicy without being too hot in fact. However, that spiciness simply doesn’t have any of the signature fire or tang of sriracha. In this case, it really feels like Trader Joe’s simply decided to replace the generic word “spicy” with a more buzz worthy keyword.
The second thing I should point out is that it isn’t really all that garlicky. There is definitley garlic in it, but the garlic is hidden beneath the much stronger flavors of the BBQ sauce, mostly noticeable just as it touches the tongue, then just peaking up around the edges after that. Much stronger than the garlic taste is the sugary sweetness of the sauce. In fact, the sauce is about a third molasses and sugar, so when it comes to the aftertaste there’s not really any zing, just the cloying, lingering aftertaste of syrup.
So I praise this BBQ sauce with a caveat. For a BBQ sauce, it really is pretty good – spicy, sweet and bold, with just a subtle hint of garlic to mix things up. For a “sriracha and garlic” BBQ sauce, however, it doesn’t really deliver on the billing. If you’re looking for a sweet and spicy BBQ sauce, you’re not going to regret picking his one up. If you’re looking for something with a garlic kick, however, or something that pays homage to the South East Asian fire of real sriracha, you’re probably better off just picking up a bottle of the rooster sauce by itself and whipping up a glaze on your own.
The Breakdown
Would I Recommend It: I might – it’s a good sweet and spicy sauce, if that’s what you like.
Would I Buy It Again: Too sweet for me – I prefer something more like Trader Joes’s Carolina Gold.
Final Synopsis: Not much sriracha or garlic, but still a good BBQ sauce.
Trader Joe’s and the Organic Carrots of Many Colors
Posted: January 20, 2015 Filed under: Carrots, organic, Trader Joe's Brand | Tags: 4 stars, Carrots, heirloom, Organic, Trader Joe's, vegetetables 5 CommentsI don’t usually go trawling the Trader Joe’s produce aisle for products to review, unless I see something particularly eye catching – like a cruciferous crunch or some kale sprouts – and to be honest I wasn’t planning on reviewing Trader Joe’s Organic Carrots of Many Colors when I bought them.
Two things changed, however. One, I noticed that Trader Joe went ahead and inserted the classic conjunction-article pair “and the” into the product name, which by itself is crazy enough to write about, but more importantly, two, I really liked them.
I know – I’m as surprised as you are! After all, aren’t we just talking about carrots here? Regardless of the fact that there are some with different colors, aren’t they all just basically carrots? Isn’t this just another, somewhat feeble, marketing gimmick to try and move root vegetables? Well yes and no. Yes, because yes – despite some very subtle taste differences, these carrots are all functionally the same. But also no because, as I discovered, a plate of colorful carrots is actually more enjoyable to eat.
First of all, yes this bag really does contain carrots of many colors – from pale yellow through a range of oranges, to red and purple. If this spectrum of carrot colors comes as a surprise to you, then you may be even more surprised to know that for the vast majority of the existence of the carrot, orange was in the minority. It’s only in the modern age that orange overtook every other color for carrot supremacy, a change that is directly linked to the reign of William of Orange in 16th century Europe. You can educate yourself more at the online World Carrot Museum (and I certainly urge you to), or read my summary way back on the Trader Joe’s Beet and Purple Carrot Juice post. TL;DR version: his name was “Orange” so let’s make orange carrots.
These various colors of carrots don’t actually correlate to any difference in taste, and only very subtle variations in nutritional content. What they do provide, however, is a really stunning medley of colors.
The external colors of these carrots is striking enough – but once you’ve skinned them each carrot becomes even more startlingly vivid. The pale yellow carrots become brilliant yellow, the red carrots are as bright as strawberries, and the purple carrots reveal not just a deep regal purple, but also a core of pale yellow that runs the length. Sliced and diced on my chopping board, ready to be added to a hearty soup, the carrots really did look better. Even if the taste was indistinguishable they livened up the dish, and made the prep process more fun – qualities of presentation that were just as enjoyable as the taste of the food.
Will these carrots change the way you think about carrots in general? No. But it will change the way you look at them.
The Breakdown
Would I Recommend Them: Yes – why limit yourself to boring carrots?
Would I Buy Them Again: I would. I really liked the flair they lent to the presentation.
Final Synopsis: Taste like regular carrots, but look like a million bucks.

Cut up and looking pretty, next to some heirloom potatoes. Notice the purple carrots with white cores. Wild!
Trader Joe’s Complete Salad – Baby Spinach with Cranberries, Candied Pecans, Miner’s Blue Cheese and Raspberry Vinaigrette.
Posted: January 15, 2015 Filed under: Trader Joe's Brand | Tags: 4 stars, baby spinach, bleu cheese, complete salad, cranberries, pecans, Salad, Trader Joe's 8 CommentsWhen I reviewed Trader Joe’s first entry in the Complete Salad series, the Harvest Blend Salad, I didn’t expect them to bring a second salad onto the scene so soon. No on could be more delighted than I, then, to see Trader Joe’s Baby Spinach Complete Salad sitting on the store shelves.
Their first, pumpkin intensive salad had it all – a hearty selection of green, seeds, interesting veggies, and pumpkin infused croutons all tied together with a good dressing. While that’s by no means unique for Trader Joe’s, what was new was the serving size – a mountainous 14 oz all packed up in one big bag. Ask anyone and they’ll tell you that I’m a man who enjoys a big, plate filling, entree-level salad, but even I declare these giant Complete Salads to be too big for a single sitting. It’s a true concession by Trader Joe’s to salad lovers who just can’t get enough of that Trader Joe’s goodness.
While the portion size is certainly equally impressive, the Baby Spinach salad attempts a much different flavor profile than the Harvest salad. The keywords here are “light” and “refreshing”. The tart cranberries, sweet pecans and tangy blue cheese all make up the grace notes to the huge bed of leafy baby spinach and light and zesty vinaigrette. The berries, nuts and cheese crumbles come in good sized portions, but not so much that they drown out the springy, leafiness of the spinach greens or high, bright notes of the vinaigrette. I’ve never been a big fruit vinaigrette fan, and if you aren’t either you might want to consider tossing the included pouch and using some of Trader Joe’s own Champagne Vinaigrette, or your own favorite, instead.
This Baby Spinach salad is of classic construction, but it’s not the most amazing salad you’re ever going to have. Between the two, I much prefered the bygone Harvest salad, with it’s richer nuttiness and pumpkin tones for an overall more substantial eating expereince. That was a meal, whereas this Baby Spinach salad is more of an accompaniment to a meal. This point is very much driven home by the fact that there is no protein of any sort included with the salad. It’s refreshing, a good palette cleanser, but not an entree in it’s own right.
And that’s just fine – taken as a side dish, this salad delivers on all accounts. It’s a strong, workman like salad that’s unlikely to offend anyone, and is even given a bit of needed elan by the addition of fancy candied pecans. If you’re having company over, or just want to serve something with your chicken, this salad can easily serve 3-4 in style. If you’re looking for a quick meal in and of itself however, (as suggested by TJ’s “Quick Meal” emblem on package) plan on bringing your own meat to the table.
The Breakdown:
Would I Recommend It: Yes as a side dish, no as an entree.
Would I Buy It Again: Sure – it’s perfect for dressing up a dinner.
Final Synopsis: A salad kit that has everything you need to feed a whole table – except for the protein.

Trader Joe’s Complete Salad – Baby Spinach with Cranberries, Candied Pecans, Miner’s Blue Cheese and Raspberry Vinaigrette – Nutrition Facts
Trader Joe’s Sweet Sriracha Uncured Bacon Jerky
Posted: January 13, 2015 Filed under: Trader Joe's Brand | Tags: bacon, bacon jerky, five stars, glazed bacon, jerky, sriracha, Trader Joe's 3 CommentsGuys, you never know what you’re going to get in this world. Case in point, Trader Joe’s Sweet Sriracha Uncured Bacon Jerky. Just look at this stuff – it could so easily be the worst thing or the best thing I’ve ever eaten in my life, and there’s simply no way to tell. I mean, let’s just look at the name for a minute here. “Sweet Sriracha”. Already we’re in trouble. Sweet sriracha? Sweet? I’ve had some sriracha in my time, I’ve even reviewed Trader Joe’s own take on sriracha, but I’ve never had sweet sriracha. We’re two words in and I’m already completely out to sea.
Let’s press on.
“Uncured Bacon Jerky”. Alright, that didn’t stick – let’s try it again. “Uncured Bacon Jerky”. Nope, nothing. I have no idea what that phrase means. Bacon jerky? Bacon? Jerky? Do they mean dehydrated pork slices? If so why don’t they say “pig jerky” or “pork jerky”. Do they actually mean dehydrated bacon slices? Isn’t that just bacon? Isn’t bacon already the crispy, salty, dehydrated form of bacon? What is going on here? Am I loosing my mind? There are no two words in the title I can put together and have them make sense.
Look, I could go on, but there’s really no amount of words that are going to untangle this very confounding string of words. I guess we’re just going to have to crack the bag open and have a taste. And you know what, folks? If you do that, you are going to be absolutely floored by one of the most delicious, most addictive, downright tongue delighting foods Trader Joe’s has to offer. This bacon jerky is a sweet and spicy blast of terrifically chewy, sticky, bacon that you can eat straight from the bag and be delighted by the whole while.
Bacon jerky, by the way, is apparently a thing. It’s when you take bacon and marinate it in a bit of savory spices. In this case, the spices are the incredibly addictive sweet sriracha sauce – basically Trader Joe’s standard sriracah sauce, but toned down to a much milder level of hotness. Into this plenty of white sugar and honey have been mixed to make a sweet glaze with just enough fire to get your lips smacking.
The bacon itself is TJ’s standard “no nitrate added” uncured bacon, and its served up here in long, thin strips that stick together in one big gooey pile. To quote Lays, I bet you can’t eat just one. Bacon by itself is good enough, but add a sweet & spicy glaze to it, and you’re talking about an unbeatable experience.
The only mark against it is the presentation which, in gooey bag form, is less than stellar. Even then, I couldn’t keep my fingers from teasing off strip after strip and gobbling it down. If you happen to prefer something more refined, Trader Joe’s suggests using it in place of regular bacon on your BLT, or crumbling it onto salads, or even over mac and cheese.
Really there’s no way to go wrong with this stuff. These spicy, honeyed slices of portable, ready-to-eat bacon are winners from start to finish.
The Breakdown
Would I Recommend It: Not to orthodox Jews, but other than that yes across the board.
Would I Buy It Again: I’m not sure I would trust myself with another bag.
Final Synopsis: An evolution of the bacon experience that everyone should try!
Trader Joe’s Crispy Crunchy Broccoli Florets
Posted: January 8, 2015 Filed under: Trader Joe's Brand | Tags: 2 stars, broccoli, Trader Joe's 22 CommentsI’ll admit I was very excited when I first saw Trader Joe’s Crispy Crunchy Broccoli Florets. Sure, there’s the obvious reason why – they’re insane. I can see someone going out and frying up a bunch of broccoli in palm oil – maybe an unhinged zealot misinterpreting a Biblical passage or a space alien taking its best guess at replicating human behavior – but to then go out and try and sell those fried florets? That’s downright brazen.
As I say though, that’s not the main reason I got excited when I saw these. The main reason is that I had high hopes they might be a healthy, maybe even tasty, alternative to my potato chip cravings. Alas, this isn’t the case. While the broccoli florets are tasty, in their own fashion, they are by no means healthy.
Let’s examine both of these surprising facts.
Tasty? Yes, definitely tasty – for a given value of tasty at least. The first thing to keep in mind is that these fried broccoli florets have exactly three ingredients – broccoli, palm oil and salt. If you buy these, you should expect them to taste like broccoli, and I certainly was. If you enjoy the taste of broccoli, you’ll find it we’ll preserved here – not at all depleted or ruined by the frying process. As for salt, there’s only a dash, to the tune of only 55mg of sodium (2% your daily value) for the entire bag. Trader Joe’s is content to let the hale, hearty taste of the broccoli speak for itself, and it does.
Taken alone this basic taste wouldn’t be very interesting, but the eponymous “crispy crunch” greatly helps it along. Each floret is dry, crunchy and enjoyable in it’s own right as an interesting texture experience – with a light taste and a mellow, green aftertaste. It’s not the taste sensation of the year, but if these florets were anywhere near as healthy as broccoli, they would be plenty tasty enough to justify a regular purchase as a healthful snack food replacement. That brings us to our second fact.
Healthy? Not at all. Our little 1.4 ounce (40 gram) bag of broccoli may only have 220 calories, but 130 of those calories, more than half, are from fat. That’s 15 grams of fat total, for 23% of your daily value. Of that 6 grams are saturated fat – 30% of your daily total! Shocking for broccoli, I’d say.
Let’s compare that to an equal serving of Trader Joe’s Kettle Cooked Olive Oil Potato Chips. 40 grams of that has only 200 calories and 10 grams of fat. Leaps and bounds healthier! The only real advantage they have over potoato chips is that the broccoli retains its nutrients, packing in a pretty decent amount of vitamin C, along with some vitamin A, calcium, and iron.
Without the health factor, there’s no reason to pick up these fried broccoli florets. They taste good enough – but not good enough to warrant that level of fat, when simple raw broccoli florets dipped in a little ranch dressing is not only healthier but far tastier to boot.
The Breakdown
Would I Recommend Them: No real reason to.
Would I Buy Them Again: I can’t imagine I will.
Final Synopsis: Fried broccoli that is less healthy and less good tasting than the raw stuff by a wide margin.
Trader Joe’s Kale Sprouts
Posted: December 18, 2014 Filed under: Trader Joe's Brand, Vegetables | Tags: 4 stars, Brussels sprouts, kale, Trader Joe's 5 CommentsWe recently looked at the shocking explosion in popularity of the humble Brussels sprout. I myself have never considered myself much of a Brussels sprout man, although I’m occasionally tempted into the dish when sufficient quantities of bacon and cheese have been introduced. I’m also not much of a kale man, although I can occasionally be convinced to enjoy it chopped – if there’s enough good salad fixings to go with it. Why then, did I feel compelled to pick up a bag of Trader Joe’s Kale Sprouts – a product that is, somehow, exactly what it sounds like. Some twisted nutritional madman, in a decaying castle on some storm bitten crag, managed to fuse these two unfavorably regarded members of the Brassilica family into one lopsided ungainly form – perfect for haunting the dreams of obstinate children forever more. Surely this tinkering can’t work out well, can it?
Fortunately, I’ve matured far enough beyond my own childhood dislike of strange vegetables to actually give this unusual new plant a try. What I discovered was a veggie that combines the best of both its parents into a new form.
Despite owing it’s ancestry in half to Brussels sprouts, kale sprouts don’t look all that much like those infamous green buds. Instead, kale sprouts look like little heads of kale. In fact, kale sprouts are often referred to by their other name, lollipop kale – downplaying the Brussels sprouts side altogether. Don’t be fooled though – despite their very kale-like appearance if you saw kale sprouts at the farm, you’d see them growing off the sides of long, vertical stalks – exactly like Brussels sprouts.
This mixed pedigree is reflected in the taste – the kale sprout taste is almost exactly halfway between kale and Brussels sprouts. Robust, nutritious, crisp, fresh, and slightly bitter with a hint of pepperiness. As a result, you can cook them in any of the ways you would consider cooking either. Kale sprouts can be cut in half and roasted in the oven like Brussels sprouts just as easily as they can be sauteed with a touch of olive oil and salt, like kale – or simply thrown on a salad.
While I expected to be underwhelmed by these guys as a result of that “middle of the road” phenomenon, I was actually quite charmed by the little morsels. I hadn’t known it before, but I guess I’ve always wanted my Brussels sprouts to be leafier and my kale to have more body. Trader Joe’s Kale Sprouts manage to do both those things at the same time. It’s like they scratch an itch I didn’t know I had. In fact, I’d say I found them easier to cook, and friendlier to eat, than either of its progenitors.
Kale sprouts are an excellent addition to your produce pantry, and a versatile tool for many meals, from a hearty side for meat dishes, to an addition to your salad bowl, to a simple saute. Unlike so many produce hybrids that seem to be made exclusively for novelty purposes – like the saturn peach, or pluot – kale sprouts actually fill a meaningful role in the kitchen. Let’s hope they’re here to stay.
The Breakdown
Would I Recommend It: Yes, they’re handy, novel and nutritious.
Would I Buy Them Again: I would – they made me feel fancy.
Final Synopsis: A kale/Brussels sprout hybrid that combines the best of two worlds.
Trader Joe’s Triple Tiered Chocolates
Posted: December 4, 2014 Filed under: Chocolate, Trader Joe's Brand | Tags: 3 stars, Chocolate, dark chcolate, gift, holidays, milk chocolate, Trader Joe's, white chocolate Leave a commentLike a lake effect blizzard, the holiday season has descended on Trader Joe’s – only instead of snow, we find ourselves mired in drifts of seasonal holiday offerings. From artisanal mustard sets, to tea samplers to the return of Pink Himalyan Truffle Salt, the shelves are again overflowing with slightly over-priced, niche items in attractive packaging. Frankly, I love it. Trader Joe’s holiday gifts are the second most jolly time of the year for a Trader Joe’s food review blogger – second only, of course, to the annual Pumpkin Madness.
Our impulse buy today is Trader Joe’s Triple Tiered Chocolates. This is one of those ideas that’s so stupid it’s brilliant or, possibly, vice-versa. I’m not sure why I haven’t seen anything like this anywhere else before, because the idea has been sitting in plain sight for decades. Simply put, TJ has taken slice of white chocolate, a slice of milk chocolate, and a slice of dark chocolate and stacked them all together into one chimeric, hybrid chocolate treat.
There are two things going on here with this new chocolate, and I’ll start with the most important one. This is unmistakably a gift item first, and a chocolate treat second. The difference is sometimes subtle, but basically comes down to the packaging. From the box design, to the font, to the presentation of the chocolates themselves, Trader Joe’s Triple Tiered Chocolates have been designed to look good first and taste good second.
Chocolate is a very safe niche in the holiday gift giving world, and this product fills it expertly. Just look at the box, for instance. Who packages seven chocolates in a box only 3 inches wide and 18 inches long? Someone who’s trying to make an impact with fancy packaging, that’s who. Hand this out to a co-worker / in-law / mail carrier and you’re going to get a little an “Aww” on the box alone . No question – it makes an impact.
But once we actually get the box open, how do the chocolates themselves stand up? Well, for one, they’re chocolate. As we’ve talked about before there’s not really any such thing as “bad” chocolate. Having any chocolate is a preferable existence to having no chocolate, and this is by no means a bad chocolate – although Trader Joe’s makes things tricky by combining the three different types together.
While there are certainly plenty of people who define themselves as “chocolate lovers”, these people generally break along the dark chocolate / milk chocolate line. Combine those two into one chocolate, and then add a layer of the always divisive white chocolate, and you have a confection that’s going to simultaneously delight and disappoint people.
You could bring up the argument here that Trader Joe’s probably didn’t need to bring in white chocolate at all. After all, white chocolate isn’t even technically a chocolate, but a sugar-and-fat-derived chocolate wannabe. Considering that a simple milk chocolate / dark chocolate blend would be sure to sell just as many boxes, if not more boxes, than one that also includes white chocolate, I makes you think that maybe the white chocolate is just there to be visually pleasing.
While I’m sure that’s true to some extent, the white chocolate here actually elevates Trader Joe’s Triple Tiered Chocolates to a strange new level. Never, before taking a bite of this stuff, have I stuck these three very different types of chocolate into my mouth at the same time. The result is something I wasn’t expecting – the flavors melt into one another in a complex interplay. The waxy, sugary taste of the white chocolate, normally cloying, is ameliorated by the flow of the sweet milk chocolate and bitter dark. The result is an intriguing storm of cocoa and sugar, teasing your taste buds this way and that. Certainly enjoyable to savor as it melts upon the tongue.
Unfortunately the chocolates are too big to pop into your mouth all at once. Instead, you have to bite through the three, firm, thick layers – a surprisingly difficult feat. Even after you manage it, the chocolate layers have a tendency to come apart under the pressure, leaving you a potential mess in your fingers.
All in all, I’m satisfied with the purchase. It makes an interesting gift, but also manages to stand on it’s own as an intriguing, if not overwhelming, chocolate confection.
The Breakdown
Would I Recommend It: Sure, this could make a nice Christmas gift.
Would I Buy It Again: Not for myself, maybe for others.
Final Synopsis: A handful of novelty chocolates in fancy packaging.
Trader Joe’s Roasted Brussels Sprouts
Posted: December 2, 2014 Filed under: Brussles sprouts, Trader Joe's Brand, Vegetables | Tags: 3 stars, Brussels sprouts, recipe, roasted, Trader Joe's 6 CommentsNo vegetable has seen a resurgence in recent years like the Brussels sprout. Sure, the per person consumption of broccoli has increased more than 400% since 1980, but people always kind of ate broccoli. Brussels sprouts, on the other hand, have been shorthand for universally reviled food since before WWII. In fact, as recently as 2008 a survey conducted by Heinz Corp. found Brussels sprouts to be the most-hated vegetable in America. Yet in the last few years a strange new, pro-Brussels sprout zeitgeist has arisen in America. Suddenly they are a tasty treat to be found on your dinner plate, no longer regarded as cheap, unpleasant-tasting leaf wads. No one’s fool, Trader Joe’s has made tracks to capitalize on this resurgence, and has brought to their shelves their new Trader Joe’s Roasted Brussels Spouts just in time for the holiday season.
Personally, I’ve long been enjoying the tasty crunch of raw shredded Brussels sprout in Trader Joe’s excellent Cruciferous Crunch Collection, and while that’s all well and good I’ve been avoiding them in their whole, steamed form for many years, thanks to some truly unpalatable encounters with them in my childhood. Yet when I saw them presented in the produce aisle the other day, looking so demure in their minimalist wrapping, I couldn’t resist the urge to pick them up again and see if we couldn’t reconnect.
Normally, I probably wouldn’t have been willing to do this if it wasn’t for that one magically word in the title, “roasted”. The roasting of Brussels sprouts has been the magic key to their reappearance on dinner tables everywhere – that and the generous addition of crispy bacon, onion, pine nuts, etc. The old-fashioned way of boiling Brussels sprouts goes hand-in-hand with their ill reputation. As a cruciferous vegetable, the sprouts contain heaps of the compound glucosinolate which, while beneficial to the body, will stink like rotten sulfur when boiled too long. By roasting a Brussels sprout you avoid all this unpleasantness while retaining the nutrition and enhancing the taste.
Trader Joe’s Brussels sprouts come pre-roasted and ready to eat – sort of. Although they’ve been pre-cooked you’ll need to re-heat them, either by steaming them in their own package in the microwave, or sauteeing them up on the range. Steaming them is more likely to bring out that unsavory glucosinolate, so get out the frying pan if you really want to have a tasty meal.
So how do Trader Joe’s Roasted Brussels sprouts do? Rather well, actually. This is a classic what- you-see-is-what-you-get food product. Although the sprouts have been nominally roasted in olive oil with salt and pepper you won’t taste any of that in the prepared dish. It’s for good reason that TJ exhorts you to “season to taste” twice on the package. The sprouts themselves are fine examples of their cultivar – firm yet yielding, with a mild, vertiginous taste. They’re basically what you want, but they’re not going to blow anyone away just by themselves.
The easiest way to make these sprout delicious is to dress them up with another splash of olive oil and S&P, but if you’re willing to put a little more elbow grease into it, you could consider this recipe with bacon: , or this one with Parmesan – just make sure that you reduce the cooking times to adjust for the already cooked Brussels sprouts.
Finally, I’d like to break into a long digression here about the fascinating history of the Brussels sprout – as perhaps implied by the strange syntax of its name – but the world fails us here. Brussels sprout are apparently named as such simply because Brussels, Belgium was known for growing a lot of them. That shows a lack of imagination that riles me to no end – but I suppose it’s the hard to spell name we’re stuck with.
The Breakdown
Would I Recommend Them: Sure, if you have a good idea for how to cook them.
Would I Buy Them Again: No, but I’d gladly eat them if served.
Final Synopsis: A fine bunch of roasted Brussels sprouts.

















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